The sports category has moved to a new website.

How Kenyan-British designer is redefining fashion, culture through unique designs

Kenyan-British designer Ryan Ichangahi, is quickly gaining recognition both in Kenya and the U.K.

How Kenyan-British designer is redefining fashion, culture through unique designs

Kiroho, a fashion brand founded by Kenyan-British designer Ryan Ichangahi, is quickly gaining recognition both in Kenya and the U.K.

The brand’s designs are inspired by fashion and cultural expression, blending modern street style with traditional influences.

This combination has attracted the attention of several public figures and influencers across both countries.

ADVERTISEMENT

Kiroho's appeal to the public has been bolstered by its growing celebrity following. Recently, Kenyan-U.K.-based Drum and Bass artist Degs wore Kiroho during a concert in Kenya, adding to the brand's visibility.

Other Kenyan personalities, such as VDJ Jones, Dyana Cods, and Nyeri Teargass Man, have also been spotted wearing Kiroho's custom designs.

Kiroho’s impact is not limited to the fashion world. The brand is actively engaging with communities in Kenya.

In one recent collaboration with Njumbi High School, Kiroho awarded a branded t-shirt during a talent show, reflecting its desire encourage the younger generation through fashion.

ADVERTISEMENT

Ryan Ichangahi, the brand's founder, views these collaborations as integral to the growth and success of Kiroho.

Ryan’s vision for Kiroho extends beyond fashion alone. He sees a strong link between music and fashion, both as forms of self-expression.

As part of its cultural expansion, Kiroho is set to produce a music video. Ryan hopes to collaborate with influential Kenyan artists such as Bensoul.

ADVERTISEMENT

He believes that through these partnerships, Kiroho can strengthen its connection with the public and communicate its message of cultural identity more effectively.

Looking ahead, Kiroho has plans to embark on charitable activities in Kenya, scheduled for December.

The brand aims to focus its efforts on schools, continuing its mission to contribute positively to Kenyan communities.

Kiroho’s designs are deeply rooted in Kenyan culture, with a focus on blending traditional elements with a modern twist.

ADVERTISEMENT

One example is the popular “Fauti Hoodie,” which features white contrast stitching as a nod to the Swahili word “tofauti,” meaning contrast.

Ryan is excited about the reception Kiroho has received from influential figures in the Kenyan music scene.

Seeing artists and tastemakers embrace Kiroho is an affirmation of his vision for the brand to serve as more than just a fashion label—it’s about creating a deeper cultural connection.

ADVERTISEMENT

Fans of Kiroho can expect even more exciting developments in the coming months, with an event planned for late this year or early next year.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Explore Kenya like never before!

Explore Kenya like never before!

The 5 most beautiful animals in the world you won't believe exist

The 5 most beautiful animals in the world you won't believe exist

Shiquo quenches customers' thirst with new wigs ranging from Sh1,450

Shiquo quenches customers' thirst with new wigs ranging from Sh1,450

Puma x Davido debuts at Kicks Kenya, bringing global fashion home

Puma x Davido debuts at Kicks Kenya, bringing global fashion home

Don Julio 1942, INTI unveil a new era of luxury nightlife in Nairobi [Photos]

Don Julio 1942, INTI unveil a new era of luxury nightlife in Nairobi [Photos]

Body odour or snoring? Kenyans share what they can tolerate from a partner

Body odour or snoring? Kenyans share what they can tolerate from a partner

I made mistake giving birth to Africanah before marriage - Amber Ray

I made mistake giving birth to Africanah before marriage - Amber Ray

Diwali 2024: 30+ thoughtful wishes, quotes to share this festival of lights

Diwali 2024: 30+ thoughtful wishes, quotes to share this festival of lights

63% of Kenyan women won’t spend a dime on their men's birthdays, here is why

63% of Kenyan women won’t spend a dime on their men's birthdays, here is why

ADVERTISEMENT