Details of Equity Bank's new journey and strategy for the future

Bigger and better

Details of Equity Bank's new journey and strategy for the future

Equity Bank has unveiled a new look, complete with a new logo as it seeks to move into the future after thirty five years marked by disruptive innovation and exceptional growth.

The bank hopes to continue with the disruptive innovation and growth, with a new change of strategy that will include a “one roof” approach where it will offer diversified products including banking, insurance to investment.

The new logo is inspired by the “one roof approach” with a protrusion showing the upward movement of the group.

Equity Group CEO James Mwangi stated that the new approach would help them to continue shaping the economy while remaining customer centric.

"Equity bank is all about people. It's a beacon of who we are.The evolution of our brand is an important part of our strategy for continued market leadership,” Mr Mwangi said.

With more products under the Equity Group, the logo does not bear the tag “bank” or “group holdings” as had been in the past.

In unveiling the new look, Equity was joined by its customers who were treated to an elaborate breakfast on Thursday morning – across all its branches.

Equity Centre branch manager, Dickson Kihara, said the focus on customers was not accidental but was at the DNA of the Equity brand.

Another important element of the Equity family is the focus on prayer. In the unveiling of the new logo, all the branches were joined by religious and community leaders and started off with a word of prayer.

The head of the Anglican Church of Kenya, Archbishop Jackson Ole Sapit, compared Equity’s growth to the story of Singapore’s economic transformation in a generation.

Transforming society

Ole Sapit dedicated the new logo and preached briefly on the need for Equity to continue transforming society by solving societal challenges and enhancing financial freedom.

The loyal Equity customer base expressed excitement at the new journey, saying they were hopeful that the brand would soar new to heights.

City businesswoman Jane Emma Mbugua, one of Equity’s pioneer customers said she was drawn to Equity by its willingness to listen to its customer’s needs.

Customer focus

I joined this bank in the early 90s when it was building society. I have grown with it because it is very friendly and you feel that they are there for you. I have walked with it in business and whenever I have a challenge, say in financing, I will come to them and explain the challenge and they will support me.

Before the entry of Equity, the banking sector really pressed us down. They had very stringent terms such as opening and maintenance of a bank account but with Equity I am proud to be associated with it, and most of the wealth I have acquired, it has been through Equity,” Ms Mbugua told Pulse Live Kenya.

Renowned motivational speaker Dr Wale Akinyemi, another of Equity’s loyal customers, hailed the bank for supporting change the lives of young people through his Zero to Hero programme in Nairobi’s slums.

When I finally write my autobiography, I will have a chapter on Equity. It is a special bank where you can always be sure that its staff will go to every length to listen to you and offer assistance,” Akinyemi said.

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