President Uhuru Kenyatta has urged all public servants to adopt a new dressing style on Fridays that will promote local manufacturers.
Why President Uhuru Kenyatta wants all public servants to dress in this every Friday [video]
Will Kenyans heed the President's call?
Donning a locally-made outfit, the head of state urged Kenyans to embrace the Buy Kenya build Kenya initiative beyond government by donning at least one piece of apparel made in the country.
“For government to lead by example, I urge all Kenyans to wear at least one piece of apparel that is made in Kenya on Fridays kama hii yangu hii (similar to the one am adorning).” Said the President.
This is part of the broader Buy Kenya, Build Kenya initiative that aims to promote local industries and entrepreneurs.
The President stated that by actively purchasing and consuming locally-manufactured products, Kenyans will create a steady demand for the products.
“So today again I encourage all of us to embrace these alternatives and expand the Buy Kenya build Kenya initiative beyond government. We must create demand for our own products by actively consuming those products ourselves,” said the President.
“The Kenyan Fashion Industry is becoming even more vibrant by the day as evidenced by some of our designers gaining recognition at global fashion events. “ He added.
In deed Kenyan designers continue to set the standards worldwide, winning awards and getting invitation to global fashion events where their outstanding works have received recognition.
Among the notable names are Monica Kanari, who owns Occasions and Days Ltd, Wandia Gichuru whose Vivo Activewear is a success story, Aulgah Ojijo who is behind Nato designs and Fiona Kay.
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