Sneak peek at what United Democratic Alliance (UDA) party membership cards look like

The party's social media pages are littered with messages calling members of the public to register.

UDA has made the process easier through an online registration process which a person wishing to join the party can conduct unassisted.

According to leaders of the party, the vision is to build a party which can hold a candle to Kenya's biggest political party, the Orange Democratic Movement (ODM) party.

UDA is a formation made up by past political leaders such as former Senators Hassan Omar and Johnstone Muthama.

Campaigners at United Democratic Alliance's (UDA) offices Pulse Live Kenya

The party also includes current political leaders allied to Deputy President William Ruto and those who support his 2022 bid for the presidency.

Membership Card

One of the party leaders on Monday gave a sneak peek into the modern look of the membership cards.

Mr Omar posted his card on his social media channels confirming that he had defected from the Wiper Democratic party which is led by former Vice President Kalonzo Musyoka.

"I was in Wiper, now in UDA. I don't see anything wrong with that in the current political context. You expected me to stay with Kalonzo and go where? Chama ya pili. Strategizing and restrategizing is part of politics," he justified his decision to defect.

UDA membership card Pulse Live Kenya

Similarly, Jubilee party's chief campaigner in the upcoming Kiambaa constituency by election decamped to UDA over the weekend.

The ruling party campaigner, Joshua Gathiru, further pledged support to the UDA party candidate in the upcoming mini-poll.

He also expressed his wish to vie for an MCA post come 2022 under a UDA party ticket.

"Jubilee's chief campaigner in Kiambaa and Chianda ward MCA aspirant Joshua Gathiru Kahanua decamps to UDA pledging to support John Njuguna Wanjuku's candidature," the statement read in part.

UDA Philosophy

The party has won a number of seats since it was launched in January this year.

These include the London Ward seat in Nakuru which was won by Anthony Nzuki and the Rurii Ward seat which was taken by Muraya Githaiga.

The party has been advocating for the bottom-up approach to the economy, where resources are concentrated to the grassroots.

"We believe in a people centred approach to leadership and bottom up economic model that will transform the lives of ordinary Kenyans," communication from the party states.

It is expected that DP Ruto will vie on the party's ticket come 2022.

The party is also banking on women's groups and the youth to promote its agenda as the General Election approaches.