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Kiroho, a fashion brand founded by Kenyan-British designer Ryan Ichangahi, is quickly gaining recognition both in Kenya and the U.K.
The brand’s designs are inspired by fashion and cultural expression, blending modern street style with traditional influences.
This combination has attracted the attention of several public figures and influencers across both countries.
How Kiroho is merging celebrity culture with community engagement
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Kiroho's appeal to the public has been bolstered by its growing celebrity following. Recently, Kenyan-U.K.-based Drum and Bass artist Degs wore Kiroho during a concert in Kenya, adding to the brand's visibility.
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How Kenyan-British designer is redefining fashion, culture through unique designs
Other Kenyan personalities, such as VDJ Jones, Dyana Cods, and Nyeri Teargass Man, have also been spotted wearing Kiroho's custom designs.
Kiroho’s impact is not limited to the fashion world. The brand is actively engaging with communities in Kenya.
In one recent collaboration with Njumbi High School, Kiroho awarded a branded t-shirt during a talent show, reflecting its desire encourage the younger generation through fashion.
Ryan Ichangahi, the brand's founder, views these collaborations as integral to the growth and success of Kiroho.
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How Kenyan-British designer is redefining fashion, culture through unique designs
Music and fashion
Ryan’s vision for Kiroho extends beyond fashion alone. He sees a strong link between music and fashion, both as forms of self-expression.
As part of its cultural expansion, Kiroho is set to produce a music video. Ryan hopes to collaborate with influential Kenyan artists such as Bensoul.
He believes that through these partnerships, Kiroho can strengthen its connection with the public and communicate its message of cultural identity more effectively.
Kiroho's future plans and charity initiatives
Looking ahead, Kiroho has plans to embark on charitable activities in Kenya, scheduled for December.
The brand aims to focus its efforts on schools, continuing its mission to contribute positively to Kenyan communities.
Kiroho’s designs are deeply rooted in Kenyan culture, with a focus on blending traditional elements with a modern twist.
One example is the popular “Fauti Hoodie,” which features white contrast stitching as a nod to the Swahili word “tofauti,” meaning contrast.
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How Kenyan-British designer is redefining fashion, culture through unique designs
Expanding cultural influence
Ryan is excited about the reception Kiroho has received from influential figures in the Kenyan music scene.
Seeing artists and tastemakers embrace Kiroho is an affirmation of his vision for the brand to serve as more than just a fashion label—it’s about creating a deeper cultural connection.
Fans of Kiroho can expect even more exciting developments in the coming months, with an event planned for late this year or early next year.