Why employee wellness is now a recruitment strategy in Kenya

When Google made the news in the early 2000s for its “googly” office plans, it seemed unconventional and futuristic.

Since then, most employers have embraced the art of creating office spaces employees actually enjoy. For example, instead of just a desk, chair and assigned storage unit, modern offices are designed to include ergonomic seating, height adjustable tables and lounges.

The shift is in service of employee wellness in the workplace. An employer going beyond the paycheck to prioritise well-being at work, which appeals to top talent.

Employee wellness as a recruitment strategy

Workplace wellness encompasses various aspects, from comfortable and functional spaces to programs promoting work-life balance. 

They are designed to address the physical, mental, and emotional needs of employees.

Toxic work cultures can be the biggest deterrent for job seekers, therefore, employers seeking to position themselves as an employer of choice must put wellness at the forefront.

This is particularly true in Kenya's growing tech and innovation sectors, where the battle for skilled professionals is fierce.

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Highlighting positive company culture that centres on employee wellness can help an employer to attract and retain talent without having to bank on offering competitive compensation.

1. Financial wellness beyond the payroll

Financial wellness has emerged as a key component of comprehensive wellness programs. 

In a country where economic pressures can significantly impact worker productivity and retention, Kenyan businesses are offering financial education workshops, retirement planning assistance, and even debt management support. 

These initiatives not only help employees feel more secure in their financial futures but also demonstrate a company's commitment to their long-term well-being.

2. Promoting physical & mental wellness in the workplace

Physical wellness remains a cornerstone of employee wellness programs, with many Kenyan companies offering fitness classes, health screenings, and ergonomic workspaces. 

However, the focus has expanded to include mental health support, recognising the impact of stress and burnout on employee performance and satisfaction. 

Companies are now providing access to counseling services, mindfulness workshops, and stress management tools to help employees maintain their mental well-being.

3. Flexible work schedules to promote work-life balance

The implementation of these wellness programs requires careful consideration and ongoing evaluation.

As the workforce in Kenya becomes increasingly diverse and multigenerational, companies are finding that a one-size-fits-all approach to wellness no longer suffices. 

Instead, they are adopting more flexible and personalised programs that cater to individual needs and preferences, especially as hybrid and remote working arrangements gain popularity.

As Kenya continues to position itself as a hub for innovation and growth in East Africa, the emphasis on employee wellness as a recruitment and retention strategy is likely to intensify. 

Companies that invest in comprehensive wellness programs today are not just improving the lives of their employees; they are setting themselves up for long-term success in an increasingly competitive business landscape.

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