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Home is his sanctuary, he says. A place where he can leave the world outside, and just be himself. In a visually unnerving twist, Momoa then "removes" his muscular arms and torso, revealing a super skinny physique underneath, and pulls off his lustrous head of hair, which turns out to be a wig concealing his male pattern baldness .
The subversion of Momoa's hulking action hero persona concludes with a cameo from Momoa's wife, Lisa Bonet , who spots him as he attempts to bench an unweighted barbell.
Momoa has now revealed exactly how his uncannily slight appearance in the ad was achieved, posting a behind-the-scenes video to Instagram revealing the prosthetics, green screen work and CGI that went into creating his new look.
View this post on Instagram Little glimpse of us making the epic Super Bowl commerical with @rocketmortgage Check it out! Aloha j A post shared by Jason Momoa (@prideofgypsies) on Feb 5, 2020 at 6:22am PST
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"It takes a hundred people moving in the same direction to bring a campaign and idea like this tot life," says Rocket Mortgage's chief marketing officer Casey Hurbis, who predicts that it will be "one of the best, if not the best, commercials in this year's Super Bowl."
VFX supervisor Jason Bergman explains that Momoa had a skinny body double during the shoot, and that the two performers had to completely mimic each other's movements during each shot in order for the body and the face to be brought together in post-production.
The end result is an impressive feat of visual effects although it will take a while for us to forget the sight of Aquaman with a combover.