Content creators now compete for brand deals, agencies rely heavily on creative freelancers, and advertisers are rethinking traditional media strategies.
Dive into the exclusive club of Sh20 billion hypercars, machines so rare only 1 or 2 exist globally, and uncover the identities – some famous, some completely secret – of the billionaires who commission and collect these ultimate symbols of wealth.
Ghana’s protection of its iconic cloth is about to become the ultimate symbol of African authentic cool. Kente was officially granted Geographical Indication (GI) status, recognising that only cloth handwoven in certified communities such as Bonwire, Adanwomase, Agotime Kpetoe, and Agbozume using traditional weaving techniques may legally bear the name "Kente".