Boomplay, Africaâs leading music streaming service and Merlin, the independentâs digital music licensing partner, today announced an expansion of their licensing agreement that will extend the availability of Merlin membersâ music catalogue to 47 additional countries in Africa.
In 2019, Merlin signed a licensing deal covering 11 countries with Boomplay, which now has over 60 million Monthly Active Users and boasts a rich and expansive catalogue of over 65 million tracks, housing the most extensive catalogue of African content globally.
The expansion of Boomplayâs licensing deal with Merlin will give millions more African music lovers across the continent access to the best local and international music from Merlin membersâ incredibly diverse catalogues.
Boomplay has been at the forefront of helping the African music industry unlock its full potential by securing successful partnerships with the worldâs largest labels and distributors, actively supporting artists through various promotions and sponsorships, amongst others, and facilitating collaborations that aim to ease data costs for music lovers in Africa.
Boomplay and Merlin extend licensing agreement to cover 47 countries across Africa
This expansion, along with Boomplayâs recent partnership with Billboard that enlists Boomplayâs streams as part of the data that informs the prestigious Billboard Charts, reaffirms their commitment to ensuring African music is heard worldwide.
This licensing expansion also emphasizes Merlinâs commitment to drive new value for its members, including access to new audiences across Africa, while offering a richer music experience for Boomplay users.
âAs our user base and service grows rapidly across the continent, itâs important that we have the right partners to continue on this journey with us, and to grow and support the local music industry.
"As the world leader in independent music rights, weâre delighted that Merlin shares the same vision as us and together with Boomplayâs advantages in the digital music sector and Merlinâs top-quality catalogue of songs, we can look forward to a striving music eco-system for many years to come," Boomplayâs Director of Content & Strategy, Phil Choi, said.
Boomplayâs Director of Content & Strategy Phil Choi
Charlie Lexton, Merlinâs COO, added: âThrough this expanded partnership, Boomplay users from the newly opened territories can now access Merlin membersâ extensive catalogue of homegrown and international music across all types of genres and an array of languages. We are excited to see Boomplay grow their reach and offer their service to new users across Africa.â
Charlie Lexton, Merlinâs COO
#FeatureByBoomplay