Why this billion dollar company sought Maina Kageni's help

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Maina Kageni

The social media managers especially on Facebook are having a rough time on their pages because whenever they post a picture, people are loudly grumbling about the new and revamped Royco.

Here are just some of the comments that Royco gets everyday:

Rahab Muikia: I prefer the last product of roygo....hii mpya no...haina taste ata all you can taste is the turmeric....rudisheni the old royco

Leila Kiilu: The new royco tastes yuk n its full of yellow colouring...mumeharibu sana manake the original royco did magic to food..these tym mumeanguka na kichwa

Joy Jostinah: You guys should actually bring the old Royco back; the new one is so pathetic.

Mumbua Ngumbi: Plz new Royco isn't good as the old test imekua noma rudisheni ile ya zamani mm imebdi nitumie Royco cubes coz of the changes so do something plz

Following the constant complains on social media, Royco has sought the help of Maina to help people fall in love with the brand again.

This is through the #voiceyourchoice where consumers engage in a fun game with Maina and King’ang’i with Maina representing the new version while King’ang’i represents the old.

King'ang'i wrote this to drum up support for the old Royco a.k.a OPU “Join OPU (Original Party Union). ‘Party Yangu. Party Kwako.’ No more kula kwa macho. It’s our time to eat. Kuna ka-election kanahappen. Party ya mine inataka seat moja tu. Governor wa jikoni. Join my party, Team Original and let us clinch this seat. #VoiceYourChoice #TeamOriginal #mainaVskingangi”

While Maina Kageni went like “Ladies and gents, it's official and I'm excited to invite you to my team and my party, the SNU (Sundried National Union). Our slogan is "You eat. That’s it." ...be part of the winning team!!!!!! Now, there’s a major ka-election going down before the elections. We’re tired of old school ways of thinking. Tumechoka!! We want something new and fresh! Join my party, Team Sundried and let’s show them who’s boss!!!! Hatubahatishi! Sisi ndio Governor wa Jikoni. #VoiceYourChoice #TeamSundried #MainavsKingangi #HapaKaziTuu”

So as the readers of P Live who consume Royco, what team are you on? Team Original or Team Sundried? Sound off in the poll below:

JOIN OUR PULSE COMMUNITY!

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Email: news@pulselive.co.ke

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