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Ahead of the anticipated birthday event, Tilo Ponder CEO and co-founder of WGS - East Africa’s leading digital content studio - says, “Africa is a very dynamic digital market and it’s exciting to be at the forefront of creating peer driven content experiences, which delight Millennial audiences while at the same time connecting them with aspirational brands,” weighing on Yummy TV, one of their new partnerships: “Having worked with Yummy covering Burger Festival and Pizza Festival this year, it was a no brainer to partner with Yummy to capture dynamic food experiences and showcase Nairobi's growing food scene.. So stay tuned!” Another exciting partnership has been WGS extending True Love and Drum magazines into digital formats to create True Love TV and Drum TV.
With a strong current foot in the industry and three years experience, WGS is expanding into East Africa to better serve lovers of the platform and brand partners who are constantly seeking more integration within local content, and amplification across lifestyle sectors. Official announcements on new partnerships will be made at upcoming anniversary event.
On the other hand, What’s Good Live TV (wgLIVE TV) celebrates two years and recently expanded into an online platform: What’s Good Networks TV, now formally launching to the public. In addition to wgLIVE TV you can now find unique content including on-demand radio via wg RADIO.fm that includes Kalekye Mumo’s Live & Direct radio show among a range of dedicated channels offering music, entertainment, lifestyle, kampus, style and sports, among the best content experiences for young Africans.
Nairobi-based What’s Good Networks enables brands to target core audiences, deepen consumer engagement and gain valuable consumer insights on brand interactions. This supports the fact that brands are recognizing the importance of offering consumer-centric experiences, through engaging audiences with content that is authentic and peer lead. Check out urban Africa's leading online video channel: wglive.tv and Africa’s content platform for Millennials everywhere: wgNetworks.tv
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