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Singers cuts all ties with H&M over controversial advert
The Weeknd is the first celebrity to take real, substantial action against an increasing number of offensive advert content.
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The singer took to his Twitter account to share a picture of a young black child wearing a hoodie with a racial slur on it.
The hoodie reads: "Coolest monkey in the jungle."
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The Internet has been in an uproar since the photo hit social media.
Sharing the photo, the Weeknd wrote:
Racist Ads
You would recall that Dove had to pull down an ad and apologise for a new campaign which was released in October 2017.
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The advert showed a black woman in a brown shirt take off her shirt to be revealed as a white woman in a white shirt after using the product.
This is hardly the first time the company has been caught in a racial storm over one of its adverts even though it has gone to several lengths to promote itself as a product born of diversity.
Nivea is another cosmetic brand to commit a similar blunder.
Apology
H&M has removed the image from their website and replaced it with a picture of the hoodie by itself. This shows H&M knows that the image was highly inappropriate and they offered a lukewarm apology in response.
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An H&M spokeswoman said: “This image has now been removed from all H&M channels and we apologise to anyone this may have offended.”
See some of the reactions on social media below
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This is one of the most recent incidences but there have been others.
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Eyewitness? Submit your stories now via social or:
Email: news@pulselive.co.ke
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