Helping the less fortunate in the society has always been my dream
According to Platinumz his label signs only artist from a humble background as they are the people who can be able to fight in order to better their tomorrow.
He added that he can’t sign someone from a rich or able families because he already he all they needs and therefore it will be hard for such an artist to fight for a space in the competitive music market.
“The first quality I look at, One must be from a poor backgraound because as youths we need to employ ourselves and therefore we as a label we need a hard working individual who will turn things around”. (Sifa ya kwanza WCB ni mtu aliyetoka katika hali ngumu, maisha magumu kwa sababu sisi tunajitahidi kujiajiri mwenyewe kwa wenyewe. Japo kuwa muziki wetu haujawa na riziki lakini angalau kidogo hichi tule wote) said Platinumz during a radio interview at Clouds FM
Simba added that he believes people from the villages got real talents and when they get an opportunity they utilize it with all the energy they have.
“People from the villages always have real talent and are very discipline and when they come to the city they want to go back when they are successful, hence the motivation. (Tunaamini watu kutoka mtaani wanakuwa na talent ya kweli, wanakuwa na njaa ya kujituma na nidhamu kwa sababu wanaogopa wasije wakarudi tena katika mtaa. Lakini mtoto wa kitajiri mimi sikudanganyi wanakuwa hawana nidhamu kwa sababu wanajua sisi tuna hela, kwa hiyo yeye haogopi au kufanya kazi kwa bidii,”) Said Diamond Platinumz.
For a very long time people have been asking questions regarding the qualities Platinumz looks at before signing an artist.
Currently WCB has six artist, Rayvanny, Harmonize, Queen Darlin, Rich Mavoko, Lava Lava and Diamond Platinumz the CEO.