How Jubilee made Raila lose millions in August elections
Mr Odinga opted for a company which helped Kizza Besigye in Uganda
After contracting a data mining US-based firm Aristotle International Inc, despite being paid millions of cash, found it hard to operate in Kenya after the government deported its staff – including its CEO John Aristotle Phillips - on August 4, the Star reported Tuesday.
Mr Phillips alongside two Ghanaians Harry Mackinson and Jonathan Boye, were to man the parallel tallying centre, which would later be raided, ruining the entire Nasa plan. It was earlier reported that the one Mr Jimmy Wanjigi, a Nairobi based business billionaire was behind the tallying centre and its resourcing.
Apparently, Mr Odinga chose to use the company which had earlier been used by Uganda’s opposition leader Mr Kizza Besigye and DRC’s opposition to counter what Mr Kenyatta had used. Jubilee’s Uhuru Kenyatta, however, contracted Cambridge Analytica, a US-based data mining company which was instrumental in Donald Trump’s and UK’s Brexit vote.
The US firm had to part with millions of cash from the Raila Odinga led team in addition to the local campaign trail expenses which run into millions per day.
For example, the team was using three hired choppers, at a “cost of between Sh130,500 to Sh174,000 per hour per chopper.’’
The data firm - Aristotle International consultancy had a six-point mandate – and its role was funneled to streamlining the campaign organisation, messaging and ensuring Raila's derived maximum benefit from his public appearances.
This was the primary responsibility of CEO Phillips, a pioneer in strategic applications of technology to politics and political communication.
“We understand the campaign has been perceived as lacking message focus, and that it sometimes fails to speak with one voice on key issues. Mr Phillips will work with the candidate and senior staff to define a comprehensive message schedule, after a review of the current campaign strategy and available public opinion,” the contract between Nasa and the firm reads in part (Courtesy of the Star).
Among other expenses Nasa was to incur was the travel and food expenses for the officials who were deported. The deportation of the parallel tallying centre would blow the bubble for Mr Odinga’s political future.
Mr Odinga’s detailed budget for July-August mapped for the expenditure of Sh301,820,944 on media advertising.
Of the money, Sh188,366,124 , was to be channeled to Royal Media Stations through its 11 radio stations and Citizen TV. Technocrats at the Okoa Kenya secretariat and those who crafted other issues including the manifesto would part with an average Sh800,000 a month.
The Coalition had tens of high-profile technocrats, including economist David Ndii, University of Nairobi don Adams Oloo, ex-EALA member Abubakar Zein, Koitamet ole Kina, as well as lawyers Paul Mwangi and Ben Sihanya.
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