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For decades, prime-time television was seen as the peak of a journalism career. To appear on the 9 p.m. bulletin, commanding millions of viewers, was the ultimate measure of success.
Yet, in recent years, more and more journalists are abandoning the newsroom dream and redefining their paths outside mainstream TV.
This mass exodus is reshaping the media landscape in Kenya, with familiar faces finding new spaces where they enjoy greater freedom, creativity, and in many cases, better opportunities.
1. The pull of public relations and corporate communication
One of the most common landing spots for journalists leaving TV is public relations (PR) and corporate communication.
Former Citizen TV anchor Terryanne Chebet, for instance, made the switch into corporate roles and later entrepreneurship, leveraging her media skills to shape brand stories.
Many others have crossed over to PR agencies, multinational corporations, or NGOs, where the pay is often more stable, and the work less restrictive compared to the tight schedules of the newsroom.
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Terryanne Chebet
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READ ALSO: Terryanne Chebet introduces special person as she marks 44th birthday
The trend reflects a broader shift: companies are increasingly seeking journalists for their storytelling skills, media contacts, and ability to navigate crises.
For ex-journalists, it is also a way of using familiar skills in a new, and sometimes more rewarding, environment.
2. Building solo digital platforms
The rise of digital platforms has given journalists more control over their craft.
Larry Madowo, once a fixture on NTV, has not only made his mark on international outlets like CNN and BBC but also built a strong digital presence that makes him a global brand.
Locally, John-Allan Namu co-founded Africa Uncensored, an independent investigative outlet that has published groundbreaking stories free from the editorial compromises often found in mainstream newsrooms.
Enock Sikolia, who runs The Kenyan Historian YouTube channel, is another example of the scribers who have left TV for independent platforms.
These platforms give former anchors and reporters creative freedom while maintaining their public profiles.
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John-Allan Namu
3. Independent investigative outlets
For journalists passionate about watchdog reporting, independent platforms offer a way to continue their mission without interference from media owners or advertisers.
Africa Uncensored, co-founded by John-Allan Namu, has become a home for deep, hard-hitting investigative work.
Similarly, Debunk Media, founded by ex-Citizen TV journalist Asha Mwilu, has carved out a niche in explanatory journalism, appealing to younger, digital-first audiences.
4. Academia, consultancy, and training
Some journalists have also transitioned into academia and training, shaping the next generation of communicators.
Others have embraced consultancy, advising corporates, NGOs, and even political figures on media strategy.
The experience of working under deadline pressure, crafting clear narratives, and managing public perception makes journalists highly sought-after advisors.
For example, Alex Chamwada, once a political reporter at Citizen TV, established Chams Media, a production company that creates documentaries and special reports, while also training and mentoring young talent.
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Kenya Editors Guild fetes veteran journalist Alex Chamwada with the Pioneer/Trailblazer award
5. Politics and public service
Another avenue is politics and government service. Journalists often enjoy strong name recognition and trust from the public, making politics a natural progression.
Mohammed Ali, famously known as Moha Jicho Pevu from his investigative reporting days at KTN, transitioned into politics and is now serving as the Member of Parliament for Nyali.
Similarly, some journalists have taken up roles as government spokespeople or communication advisors in political campaigns.
Why the newsroom is losing its shine
Several factors explain this mass movement. The economic challenges facing media houses have led to job insecurity, retrenchments, and stagnant pay.
The rise of social media means audiences are no longer glued to TV bulletins, eroding the once unchallenged prestige of being on air.
For many journalists, independence offers not only creative control but also direct access to audiences and better earning potential.
KTN News studio
READ ALSO: Former KTN News anchors reflect on station’s impact on their careers after closure
The future of journalism beyond TV
The departure of top talent has sparked concern about the future of television journalism in Kenya.
Will the industry be left with a talent gap? Or will it adapt and reinvent itself to match the digital-first era? What is clear is that the newsroom dream no longer defines success.
Journalists today are proving they can thrive outside TV, whether in PR, independent outlets, politics, or entrepreneurship.
The shift may well be a death knell for the idea of TV as the pinnacle, but it also signals a rebirth of journalism in more diverse, innovative forms.