- Business Insider Africa presents the top 10 most influential African countries.
- This list is courtesy of Brand Finance, a leading independent brand valuation and strategy consultancy.
- The index measures the strength and appeal of a country’s soft power assets, including its cultural heritage, education, governance, and global reputation.
The Global Soft Power Index is based on the most comprehensive and wide-ranging research programme, with responses from over 110,000 people across more than 100 countries, surveying perceptions of 121 nation brands worldwide.
The stronger the nation’s soft power, the greater its ability to attract investment and market its products and services.