Kenya Breweries Limited (KBL) Kenya Racing Festival competition officially kicked-off on Saturday, with GP Karting championships at the Whistling Moran.
The competition sponsored by Johnnie Walker had 20 teams battling out for the best time as Team Sim-U-Nation recorded the best time with an average of 1:31 minutes per race.
Other teams that came close were Team Mingati, Speed Gonzales, and Cereal Killers.
After the championship, the racers were treated to a special after party at the same venue with DJ Lamaz Span, NRG Radio’s DJ Kace and DJ Shawn entertaining revelers late into the night.
The teams will compete again over the weekend and the finals will be held on 2nd November as they look to win an all-expenses paid trip to Abu Dhabi to watch Formula 1 championship in November.
The next championship will be held at The Great Rift Valley Circuit on Sunday 13 October.
“We believe this is an exciting chapter for Kenya to show the world that there are Go Kart champions in this part of the world and Johnnie Walker is proud to sponsor them,” said Grace Nshemeire-Gwaku the KBL Head of Premium Spirits.
“This is the coming together of two globally acclaimed brands. Formula 1 is the perfect fit for Johnnie Walker, whose purpose is to connect with premium consumers. This association will enable Johnnie Walker to greatly extend its reach to F1 fans,” she added.
Formula 1 as a sport has become so much entrenched into our Kenyan roots and its ‘following’ has grown tremendously and the decision to leverage Formula 1 sport is to tap to its growing popularity in Kenya and marrying it with Diageo premiumization trends.