Ezekiel Mutua cracks the whip on sensational ‘socks’ condom advert
The airing of the advert is in contravention of the law - KFCB Boss Ezekiel Mutua.
This is because it airs before the watershed period and during primetime news, a time when parents are hanging out with their children.
Ezekiel Mutua has now cracked the whip on the controversial advert and he has instructed KFCB lawyers to prosecute the offenders.
Taking to social media, Ezekiel declared that the advert had aired illegally and had not followed the right process.
“Following complaints and concerns raised by a cross-section of Kenyans regarding the "socks" condom advert airing in most Tv stations during prime time, the Board today launched investigations on the matter and has established that the advert was not submitted for examination and classification in line with the requirements of the Films and Stage Plays Act Cap 222.
The airing of the advert is therefore in contravention of the law and the producers, distributors and broadcasters will be held liable for the breach. The Board has given instructions to its lawyers to proceed and prosecute the concerned institutions for the breach,” read his statement.
He then went on to add “These condom adverts do not promote safe sex or protection. They sensualises the product. It's more of business than safety campaign.
KFCB supports sex education and the campaign for safe sex, but condom adverts, just like all other adverts must be submitted to the Board for examination and classification in line with the law. Condoms must not give misleading information or target the wrong audiences.”
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