Game of Thrones inspired White Walker Unveiled in Kenya (Photos)

Integrating culture into brands

Douglas Duncanson [Diageo Brand Ambassdor ],Villiers Tuthill [Marketing and innovation EABL],,,

Game of Thrones lovers have a reason to smile as they wait for the official release of Season 8, after Kenya Breweries Limited (KBL) launched White Walker by Johnnie Walker, the limited-edition of Scotch whisky inspired by the HBO TV hit series.

The whisky was unveiled in 2019 globally, with Kenya being the second country in the continent to launch this delicious drink.

Speaking at the launch in Nairobi, KBL Marketing and Innovations Director, Graham Villiers Tuthill said the partnership between HBO and Diageo bringing the White Walker experience in Kenya is perfect example of integrating culture into brands.

“We knew there was fan appetite for a Game of Thrones whisky and once we saw the vision from Johnnie Walker for a way to collaborate, we knew the idea was perfect and the time was now. From the beginning, they understood that we wanted to create something special, and they’ve accomplished that with White Walker by Johnnie Walker. We’re confident fans will enjoy sipping this great whisky as they wait for Season 8 and beyond,” said Villiers-Tuthill.

The limited-edition Scotch Whisky is inspired by the most enigmatic and feared characters on the hit show -the White Walkers - and is here for fans to enjoy as anticipation builds towards the final season.

Known by their icy blue eyes and led by the Night King, the undead army of White Walkers have emerged from the Frozen North bringing with them the chill of winter and now a limited-edition whisky that evokes their icy world.

He added that the whisky was created by whisky specialist George Harper, alongside the small team of expert blenders at Johnnie Walker, this innovative whisky is best served directly from the freezer, echoing the chilling presence of the White Walkers.

White Walker features single salts from Cardhu and Clynelish - Scotland’s most Northern distilleries.

Blender George Harper used the Frozen North as his starting point for creating White Walker by Johnnie Walker.

Harper said, “Whiskies from Clynelish have endured long, Scottish winters, not dissimilar to the long periods endured by the Night’s Watch who have ventured north of the wall - so it was the perfect place to start when creating this unique whisky. The Scotch also has notes of caramelised sugar and vanilla, fresh red berries with a touch of orchard fruit.”

The bottling brings you right to the Frozen North with an icy white and blue design along with the iconic Johnnie Walker Striding Man now fashioned in armour to fit in among the ranks of the Night King’s forces.

Utilising temperature-sensitive ink technology, fans will be reminded that “Winter is Here” from an unexpected graphic icy reveal on the bottle when frozen.


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