“Louis Vuitton is delighted to welcome Pharrell Williams as its new Men’s Creative Director. His first collection for Louis Vuitton will be revealed next June during Men’s Fashion Week in Paris,” the brand wrote on Instagram and in a press release, confirming the news.
Continued the statement, “Pharrell Williams is a visionary whose creative universes expand from music to art, and to fashion – establishing himself as a cultural global icon over the past twenty years. The way in which he breaks boundaries across the various worlds he explores, aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship.”
Virgil Abloh, the former creative director of Louis Vuitton menswear died in November 2021 after a private battle with cardiac angiosarcoma, a rare and aggressive cancer. He was 41 years old.
Williams, who is no stranger to the fashion industry launched his own streetwear line, Billionaire Boys Club, in 2003 and has collaborated with an array of brands including Adidas, Chanel and Tiffany & Co.
Fittingly, he teamed up with Louis Vuitton in the early aughts, collaborating with then-designer Marc Jacobs on two accessories lines.