YouTube extends commitment to support African creators as Africa Creator Week kicks off

YouTube has kicked off the second edition of Africa Creator Week. The programme seeks to showcase and support content creators from across the continent and extend YouTube’s commitment to nurturing black creators and artists as part of the #YouTubeBlack Voices programme.

Miss-Mandi. Courtesy, Capital FM

The YouTube Africa Creator Week 2021 runs from 29 November to 3 December 2021 offering a variety of activities to celebrate and support creators on the continent. Highlights of the week-long programme include three motivational creator talks and a masterclass focused on teaching creators how to diversify their revenue streams and increase their income.

A storyteller video series, Stories Behind the Storytellers (https://goo.gle/thestoryteller), will spotlight the journeys of nine top African creators who are growing their fandom through inspirational storytelling and will also premiere at the event. The nine storytellers, from Kenya, Nigeria and South Africa, who will be featured are:

  • Fashion Wizardry (Kenya)
  • Alex Mathenge (Kenya)
  • Mandi Sarro (Kenya)
  • Miss Techy (Nigeria)
  • Sisi Yemmie (Nigeria)
  • Steve Nduku (Nigeria)
  • Financial Bunny (South Africa)
  • Nozibele Qamngana (South Africa)
  • Reggie Mohlabi (South Africa) 

Participating event facilitators include Taiwo Aina (Nigeria), who will be sharing her experiences as a renowned YouTube filmmaker; Kukuwa Fitness (Kenya) who will be sharing how YouTube has been instrumental in assisting her empower communities across the world; and DEFINING Media (South Africa) who will share how they are achieving their goals of empowering people using inspiring stories.

In addition to creator-led sessions, Dr, Ethel Nakimuli-Mpungu, renowned lecturer and psychiatric epidemiologist at Makerere University College of Health Sciences, will spearhead conversations on mental wellbeing.

“Africa is filled with inspiring stories and YouTube is committed to supporting the growth of the continent’s storytellers. The YouTube Africa Creator Week intends to spotlight top African creators who are focused on their YouTube journeys and stirring engaging conversations among content creators in order to drive growth on the continent”, says Adetutu Laditan, YouTube Creator Marketing Manager, EMEA

Recent YouTube statistics illustrate the significant growth of the creative community across Africa. Nigeria has over 500 channels which boast over 100 thousand subscribers, an increase of over 60 percent from the previous year. In Kenya, over 300 channels have over 100 thousand subscribers - an increase of over 90 percent, year on year; while in South Africa, over 250 channels now have over 100 thousand subscribers - a year-on-year increase of over 60 percent.

“YouTube has been a partner to a generation of creators, from around the world, who have turned their creativity into businesses. In Africa, we are working to advance the discovery and development of the next generation of creators. We are focused on investing with an emphasis on connection, inspiration and the celebration of the uniqueness of black African voices”, Awofisayo concludes.

In January, 19 creators and four artists from Sub-Saharan Africa were selected from 132 creators around the world to receive funding from the #YouTubeBlack Voices Fund as part of the 2021 #YouTubeBlack Voices Creator Class.

The #YouTubeBlack Voices Music Class of 2022, announced earlier this year, also includes eight artists, songwriters and producers from Africa. YouTube Shorts, which was introduced to the region this year, is also enabling creators to share their stories and creativity through catchy videos made using their mobile phones.

Launched in May 2005, YouTube is the world’s most popular online video community allowing billions of people to discover, watch and share video. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company. www.youtube.com

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