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Safaricom has launched an innovative product dubbed ‘FLEX’ which will give customers the freedom to choose how they allocate airtime for calls, SMS or data services in line with customer feedback.
Making the announcement on Thursday, Safaricom CEO Bob Collymore stated that they were launching a product that would suit the needs of their different clients.
“As part of our strategic objective of putting the customer first, we are designing and delivering products and services that meet the exact needs of our different customer segments. With ‘FLEX’, we are offering freedom and flexibility to our customers to navigate across our different products without restrictions,” Collymore said.
Customers will now be able to convert their regular Safaricom airtime into ‘FLEX’ units, which they will be able to use to gain 35 percent savings on calls, SMS or data.
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The new offer will also allow ‘FLEX’ customers to earn loyalty points every time they send above Sh100 on M-PESA.
Customers will have three options when they sign up for FLEX which includes:
A. Daily FLEX for Sh99 offering 115 FLEX Units
B. Weekly FLEX for Sh599 offering 700 FLEX Units
C. Monthly FLEX at Sh2,499 that is valid for 30 days and offers 3,100 FLEX Units
To add the icing on the cake, clients will able roll over any unused FLEX units by renewing their existing FLEX bundles before expiry.
Each FLEX unit is worth 3MB of data, or a 20 seconds call, or three SMS. All Safaricom customers can access the FLEX proposition using the short code *100# for pre-paid customers and *200# for Postpaid customers or by visiting their nearest Safaricom outlet.