Safaricom introduces Reverse Call feature that transfers cost of voice call to receiver

Safaricom PLC on Tuesday announced a new feature for all their customers that will spare the cost of a phone call for the person making a call.

The feature dubbed "Reverse Call" will be available only when one is dialing a Safaricom number.

The caller will add the hash sign before dialing the digits of the receiving phone number and the receiver will be alerted on the transferred cost application before they receive the call.

Safaricom Headquarters in Westlands, Nairobi ece-auto-gen

How it works

For example, to transfer costs to phone number 0722000000, one will dial "#0722000000" and the receiver will have the option of accepting the call by pressing "1" or rejecting the call by pressing "2".

The service will compliment the flashback messaging service that allows customers to send up to five "Please call me..." messages in case they have run out of airtime or when they want the other person to call back.

"At Safaricom, we maintain our commitment to always provide our customers with relevant products in line with their needs.

"This innovation is in line with this commitment and has been tailored to mirror the relationships between our customers with a goal of empowering them to always remain connected with their loved ones,” said Sylvia Mulinge, Chief Customer Officer, Safaricom.