)
)
The creative industry is one of the most exciting career spaces today, drawing in storytellers, designers, advertisers and content creators from all corners of the world.
Yet, while talent and technical skills may open the door, they are rarely enough to keep it open or even open more doors.
What sets professionals apart are soft skills that enable them to work well with others, adapt to constant change, and turn bold ideas into results.
Employers are increasingly prioritising these qualities when hiring, knowing that creativity thrives best when combined with collaboration, communication and resilience.
REGISTER: Soft Skills Zoom Training Kenya (Aug 29, 3:00 p.m.)
1. Adaptability and openness to change
Creative industries are dynamic, influenced by shifting technologies, changing consumer behaviours and evolving platforms.
Employers value professionals who can adjust their strategies when needed and embrace new ways of working.
Being open to feedback and ready to refine an idea is crucial. A content creator may begin with one concept but need to shift direction when the brief changes.
To develop adaptability, creatives can challenge themselves with unfamiliar projects, explore new mediums, or take courses outside their comfort zones.
This not only expands their skillset but also fosters resilience in the face of change.
2. Storytelling and communication
It is not just about what you produce but how effectively you connect with audiences. Employers seek creatives who can craft narratives that evoke emotion and leave a lasting impression.
Strong verbal and written communication also ensure smooth teamwork. Miscommunication often leads to delays, missed opportunities or failed campaigns.
To sharpen this skill, creators can practise presenting their ideas, study compelling campaigns, and focus on clarity in both written and spoken communication.
An AI-generated image of a team working on a project
3. Collaboration and teamwork
Despite the perception that creativity is a solitary pursuit, the most successful campaigns are usually the result of strong collaboration.
In the workplace, professionals must navigate diverse teams of designers, strategists, marketers and clients.
Employers prioritise individuals who can listen actively, compromise when necessary and contribute positively to group efforts.
READ: 7 ways to stay relevant for fast-changing education jobs
To improve teamwork, creatives should practise empathy, acknowledge the contributions of others, and engage in projects that require cross-functional input.
Building emotional intelligence is equally important, as it helps in resolving conflict and fostering mutual respect.
4. Critical thinking and problem-solving
Employers are keen on professionals who can analyse challenges and develop effective solutions. This requires critical thinking as well as the courage to experiment with unconventional approaches.
For instance, an advertising team may need to figure out how to reach an audience that is disengaged with traditional media. This calls for a creative but practical solution.
Creatives can hone their problem-solving skills by working on case studies, engaging in brainstorming sessions, or practising design thinking methods.
Embracing mistakes as learning opportunities is also key to sharpening critical thinking.
An AI-generated image of a young man using his laptop to apply for jobs
5. Time management and reliability
The fast pace of content creation and advertising means deadlines are non-negotiable. Professionals who can manage their time effectively, juggle multiple tasks, and still deliver high-quality work are an asset.
A common pitfall for creatives is underestimating the time required for ideation and revisions. Practising time management through tools such as project planners, digital calendars and task-tracking apps can help.
6. Emotional intelligence and resilience
In industries where ideas are constantly critiqued, emotional intelligence and resilience are vital. Professionals must be able to accept feedback without taking it personally, manage stress, and stay motivated through setbacks.
Employers notice candidates who remain composed under pressure and can support others in challenging situations.
Developing this skill involves practising mindfulness, seeking mentorship, and building supportive professional networks. Self-awareness is also crucial, as it allows individuals to recognise and manage their own emotions.
7. Continuous learning and curiosity
Finally, curiosity and a willingness to learn distinguish the best creatives from the rest.
Employers seek individuals who stay informed about industry trends, experiment with new technologies, and continuously improve their craft.
Engaging in online courses, attending workshops, and following thought leaders are effective ways to cultivate lifelong learning.
#FeatureByTakeControl