Kings Music Records CEO Ali Saleh kiba popularly known as Alikiba has finally disclosed why his MoFaya energy drink is not yet in the market, months after it was launched.
Alikiba reveals why MoFaya is not in the market, months after it was launched
Speaking in an interview with the Playlist, the father of four said that the delay has been caused by a new law introduced by the Tanzanian Government.
He went on to say that he could not divulge further into details but there are changes that government requires them to make which include changing the type of cans they use and having them labelled in Swahili.
Alikiba added that it was not only MoFaya that is affected but all energy drinks are affected by the directive.
“Siwezi kuzungumza sana kuhusu MoFaya kwa sababu tuko katika final process ili iwe launch official lakini kuna sharia ingine imetoka sasa hivi siwezi kuizungumzia hapa ni mambo ya business ndio tunatakiwa turekebishe hivyo vitu kwa sababu obviously ni vinywaji vyote. Kwa sababu ni sharia ambayo imetoka. Sisi ni kwa sababu product yetu iliwahi kuisha lakini hii inayokuja itabidi tubadilishe cans na tuandike Kiswahili na vitu vingine. It’s a new process ndio unaona kama kuna delay lakini tunaishughulikia hio,” said the singer.
In April last year, Alikiba surprised invited guests at his wedding after he unveiled his own energy drink.
King Kiba launched MoFaya and made sure everyone present had the opportunity to taste the new drink.
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