Wizkid appointed Ambassador

This is a multi-Million deal for Star Boy

CIROC, which is one of the most exclusive Vodka brand in the world is owned by American Rapper and Entrepreneur P Diddy, who has lately been seen hanging out with Star Boy at his home in America.

In an Instagram post, the singer shared a video in which he introduces himself as a brand ambassador for the vodka brand.

“Movement, my people. Starboy for Africa. Ciroc Boy. Officially. Don’t do drugs, do Ciroc,”  Said Wizkid in the Video.

Ciroc was launched In 2003 by a British alcoholic beverages company based in London called Diageo. Diageo’s brands include Smirnoff, Johnnie Walker, Baileys, Crown Royal, Tanqueray, Guinness and many more.

P Diddy played a key role in increasing brand Cîroc's revenues to 131 percent in the US. In exchange for a 50-50 split of the profits on Ciroc sales, he developed the branding and positioning for the vodka.

South African entertainers Bonang Matheba and Cassper Nyovest have also been CIROC brand ambassadors in recent past.

Get our Top Stories delivered to your inbox

Welcome to the Pulse Community! We will now be sending you a daily newsletter on news, entertainment and more. Also join us across all of our other channels - we love to be connected!

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Youthful MP Peter Salasya searching for a wife with these qualities

Youthful MP Peter Salasya searching for a wife with these qualities

Ed Sheeran may have to pay $100m, if found guilty of plagiarising a song

Ed Sheeran may have to pay $100m, if found guilty of plagiarising a song

Size 8 casts out demons from possessed girl in Kibwezi [Video]

Size 8 casts out demons from possessed girl in Kibwezi [Video]

Bahati is battling depression, Diana has called me twice-Ringtone

Bahati is battling depression, Diana has called me twice-Ringtone

Jamal Rohosafi throws shade at ex-wife Amira with cryptic message

Jamal Rohosafi throws shade at ex-wife Amira with cryptic message

My twin - Diamond gushes over look-alike son[Photo]

My twin - Diamond gushes over look-alike son[Photo]

Crossing boundaries! Diamond working on a song with Indian star [Details]

Crossing boundaries! Diamond working on a song with Indian star [Details]

Nick Cannon welcomes his 10th child, weeks before his 11th is due

Nick Cannon welcomes his 10th child, weeks before his 11th is due

Abel Mutua 'fried' as Roast House closes curtains for Season 1

Abel Mutua 'fried' as Roast House closes curtains for Season 1