Wizkid appointed Ambassador

This is a multi-Million deal for Star Boy

CIROC, which is one of the most exclusive Vodka brand in the world is owned by American Rapper and Entrepreneur P Diddy, who has lately been seen hanging out with Star Boy at his home in America.

In an Instagram post, the singer shared a video in which he introduces himself as a brand ambassador for the vodka brand.

“Movement, my people. Starboy for Africa. Ciroc Boy. Officially. Don’t do drugs, do Ciroc,”  Said Wizkid in the Video.

Ciroc was launched In 2003 by a British alcoholic beverages company based in London called Diageo. Diageo’s brands include Smirnoff, Johnnie Walker, Baileys, Crown Royal, Tanqueray, Guinness and many more.

P Diddy played a key role in increasing brand Cîroc's revenues to 131 percent in the US. In exchange for a 50-50 split of the profits on Ciroc sales, he developed the branding and positioning for the vodka.

South African entertainers Bonang Matheba and Cassper Nyovest have also been CIROC brand ambassadors in recent past.

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