Grace Msalame takes legal action against Uganda after Ministry used her photos

They have used her images to attract tourists without seeking permission

Grace Msalame

Media personality Grace Msalame is suing the Ugandan Ministry of Tourism for using her Photos to promote its 2019 Miss Curvy Competition aimed at attracting tourists without permission.

On Thursday, Organizers of Miss Curvy Uganda rolled out a campaign to showcase that Uganda is a sanctuary for curvy women, but went ahead to use Ms Msalame’s photos to propagate their agenda.

Following the incident, Msalame has been forced to sue them for defamation and character assassination affirming that she doesn’t endorse such a campaign aimed at promoting and encouraging the violation of women’s bodies.

Damaged her brand

She went ahead to state the act has defamed her character and reputation, damaging a brand she has built for years.

“Miss Curvy Uganda’s deliberate and calculated use of my image and likeness to promote and encourage the violation of women’s bodies has defamed my character and reputation, damaged a brand I have worked for many years to establish and subjected me to unwarranted and underserved cyber bullying. I strongly and categorically reject a message that pits women of different sizes against each other. I am in no way associated with an activity that objectifies women in the name of promoting culture,” reads part of her statement.

Objectifying women

Grace who is set for a TV comeback via NTV, distanced herself from the campaign accusing them of objectifying women.

This is not the first time the Ugandans have claimed the Kenyan beauties as their own. In 2017 a Ugandan entertainment paper shocked many after it listed Msalame as one of the sexiest Ugandans.

Full statement from Grace Msalame

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