Women looking to avoid the social stigma of having a child out of wedlock are increasingly turning to grooms-for-hire businesses that specialize in throwing fake weddings complete with fake grooms and guests for a hefty fee.

Becoming pregnant before marriage is usually frowned upon in Vietnam, particularly in the northern parts of the country, where traditional social norms are still very strong.

With over 300,000 abortions recorded every year, Vietnam’s abortion rate ranks fifth globally and first in Asia. Data shows that most of these pregnancy terminations are caused by social pressure, as 20 to 30 percent of women seeking abortion are not married, while most of the rest are young students.

But what happens when a mother wants to keep the baby while at the same time avoid disgracing herself and her family? Well, that’s where the grooms-for-hire businesses come in.

Popular

People in Vietnam rarely talk about fake grooms and weddings, but the reality is that they’ve been around for decades and are becoming increasingly popular.

They offer women an effective albeit expensive way to save face in front of their family and friends, by organising fake wedding receptions, complete with fake grooms and wedding guests.

Some even offer five-year plans, allowing clients to rehire their “husbands” for various events and maintain the illusion that they are married for longer. Prices vary considerably, but they are almost always in the millions of Vietnamese dongs.