Throughout history, some of the most influential inventions, products, and ideas were born after a series of failures.
Top brands thriving today also had their share of failures, although most of these failed products or attempts are easily forgotten. It is however important to recognize the importance of failure in the creative process, and this is how the idea of the Museum of Failure was born.
This museum which is actually a touring exhibition was founded by curator Samuel West and it presents a diverse range of failures, from colossal commercial flops to ill-conceived ideas. It does this to encourage visitors to reevaluate their relationship with failure and redefine it as an essential part of the creative process.