Business Insider Africa now a standalone site with expanded coverage across Africa

Media partners behind newly rebranded outlet are NY-based Business Insider and Africa’s Pulse media group.

Business Insider Africa now a standalone site with expanded coverage across Africa

Business Insider Africa (africa.businessinsider.com) covers pan-African business news and economics; technology, disruptive trends, and innovation; business leaders and entrepreneurs; career development; and a range of general interest news topics including entertainment, lifestyle, and sports. The platform offers global business and technology coverage from Business Insider’s newsrooms around the world, from New York to Asia.

Leonard Stiegeler, Founder of Pulse: "The Pulse team and I are thrilled to launch Business Insider Africa as a standalone platform. Our partnership is about making international business news more compelling and accessible across the continent, while also covering African business for both its continental audience and readers and viewers internationally.”

Business Insider Africa is being led by a dedicated team based in different locations in Sub-Saharan Africa. Its new head editor, Victor Oluwole, is based in Lagos, Nigeria.

Said Henry Blodget, cofounder, CEO, and Editorial Director of Insider, Inc.: "We’re delighted that Business Insider Africa is spreading its wings to cover business news from all over the continent, and we’re thrilled it now has a designated web portal. We’re also delighted to continue our partnership with Pulse. They fully embrace digital investment and innovation, and they get our brand of journalism, one focused on companies and trends that are at the forefront of transformation across the globe.”

Pulse is Africa’s leading innovative media company - reaching over 100 million users on the continent on a monthly basis. With offices and publications in Anglophone West Africa (Lagos Nigeria - Pulse.ng; Accra, Ghana - Pulse.com.gh); Francophone West Africa (Dakar, Senegal - Pulse.sn, also covering Cote d'Ivoire) and East Africa (Nairobi, Kenya - Pulselive.co.ke, also covering Uganda), Pulse is a truly pan-African media organization. Additionally, Pulse encompasses a leading innovative video producer (Pulse TV), a 360 degree digital marketing provider (Pulse Marketing) and a creative brand & content studio (Pulse Studio), to offer its partners compelling and integrated marketing and creative services.

Business Insider is one of the most popular business news brands in the world. Launched in 2007, Business Insider has 14 global editions in eight languages. Business Insider and its sister general interest news publication, Insider, are under the Insider Inc. umbrella, which has more than 350 million unique monthly visitors across all platforms and generates hundreds of millions of video views each month. Insider Inc. offers a subscription research service, Insider Intelligence, which provides in-depth insights, data, and analysis of digital topics, including mobile, social, Internet of Things, and FinTech. Insider Inc. is a subsidiary of Axel Springer SE.

For further information, please contact:

Pulse | hello@pulse.africa

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Email: news@pulselive.co.ke

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