Coca Cola to launch first alcoholic drink
It will have up to 8% alcohol
ADVERTISEMENT
Recommended articles
It will be an alcopop style drink. Alcopop drinks are sweet flavoured drinks that have alcohol in them such as Smirnoff Black Ice which are hugely popular in a majority of markets but most notably Japan.
The company is keen to profiteer off the growing popularity of a drink called Chu-Hi which is a flavoured drink that is spiked with a local spirit.
The most popular flavours of the current alcopops are citrus, grape, apple and peach according to the BBC.
Coca cola had been investing more in diet sodas, teas and water as emerging markets are more health conscious.
Executives are now considering investing in alcohol.
It is as yet unclear whether the beverage will be produced outside of the Japanese market.
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: news@pulselive.co.ke
Recommended articles
Truth on claims of Kalonzo dumping Raila and rejecting Azimio rallies
3 killed in grisly Saturday morning accident at notorious blackspot
Graduate who went viral after 9 years of tarmacking with 2 degrees saved
Tirus Maina's 39 years ends in 3-paragraph eulogy [Photo]
Ruto issues ultimatum for Kenyans to get digital identities
Identity of woman who died in Juja dam with Kiambu businessman revealed [Photos]
‘Being homosexual isn’t a crime’ – Pope Francis says, calls for love for LGBTQ people
Investigation launched into 2022 KCSE results
