MultiChoice cushions DStv and GOtv subscribers in the biting economy

Kenya’s MultiChoice, a subsidiary of MultiChoice Africa has announced to retain the current prices for its various bouquets for subscribers on its DStv and GOtv platforms in this year, one year after a price cut last year.

“The company made this decision to keep annual subscription prices at their current level, despite a particularly tough year it has faced due to a number of harsh macro-economic headwinds in the markets it operates in on the continent,”Philip Wahome has told journlausts.

He added: “From falling commodity and oil prices which affected economies and exchange rates and the ever-rising costs of satellite capacity, there has been quite a number of external economic factors which have created a challenge for us. However, we recognize that we’re not the only ones feeling the pinch.”

“Our valued customers are also suffering so we want to do our bit to relieve the added financial pressure by not increasing the price of their annual subscriptions.”

Every year on 1 April, MultiChoice announces its annual subscription price increase on both DStv and GOtv. This year however, subscribers in Kenya will now get to experience the best television entertainment without the worry of a price increase to their subscriptions next month.

“We’re truly committed to going the extra mile for our valued customers. As much as we’re all suffering, we appreciate the fact that DStv has become such a vital part of many of our customers’ daily lifestyles and they continue to choose to remain part of the DStv family throughout the economy’s highs and lows,” Wahome said.

The DStv and GOtv platforms offer subscribers a unique selection of the best in local and international television entertainment on a range of bouquets that allow subscribers flexibility in price and choice without compromising quality or variety.

5 years anniversary

Last year, GOtv marked five years of its presence in the Kenyan market, and to celebrate, it slashed monthly subscription charges. The pay-TV provider announced a 28 per cent and 53 per cent cut in subscriptions for its GOtv Value and GOtv Lite offerings, respectively.

The price reduction took effect immediately with GOtv Value subscribers paying Sh470 from Sh650 a month while Gotv Lite customers started paying Sh840 per year, down from Sh1,800.

“This cut in price is a show of increased commitment by GOtv to deliver the most affordable digital family entertainment to its subscribers,” the firm’s general manager, Felix Kyengo, said earlier.