The sports category has moved to a new website.
ADVERTISEMENT

BBC's Richard Kagoe’s 3 thoughts as he looks forward to marking 20 years in journalism

Kagoe has previously worked with Mediamax as a senior anchor on K24 TV

BBC Journalist Richard Kagoe

British Broadcasting Corporation journalist Richard Kagoe has reflected on the transformations he has witnessed in the journalism industry.

In a conversation with this writer, Kagoe who approaching his 20th year in the field, Kagoe emphasised the necessity of creating content that resonates with young people in light of new market trends.

He highlighted shifts in trends and changes in consumer patterns, which have led to the transformation of how mainstream media platforms present and distribute their content.

"At the BBC, there was a consideration of how to approach young audiences, as they are not watching or listening to news. The thinking was that we need to embrace a digital, fast approach," Kagoe said.

ADVERTISEMENT

As the host of the 'BBC Focus on Africa' Podcast, Kagoe discussed the advantages of digital media, particularly its ability to track trending topics, which aids in determining content performance.

This, in turn, assists journalists in choosing the type of content to distribute on their channels and how to effectively approach it.

ADVERTISEMENT

"It's easier for us to measure the performance of a story, so we can discern what our audience is interested in. For instance, now we use digital tools to decide on the type of stories we cover," he noted.

Regarding the longevity of podcasts, Kagoe expressed his belief that these platforms will endure over the long term, aligning with the direction the world is moving in.

"Podcasts are here to stay. Looking at research, people no longer engage in appointment listening for radio or appointment watching for TV. This change informs why I should seize this opportunity," he said.

He emphasised the importance of understanding market preferences, citing how even his own dressing style has evolved.

ADVERTISEMENT

"I've dropped the tie; I'm now wearing t-shirts and jeans. This evolution speaks volumes," he remarked.

When asked about his plans to launch his own platform, Kagoe indicated that he feels no immediate pressure to do so.

Instead, he intends to focus on the platform he currently hosts with the British Broadcasting Corporation as he continues to learn and adapt in this evolving field.

ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

I hate feeling helpless - Abel Mutua on why he'll never impregnate Judy again

I hate feeling helpless - Abel Mutua on why he'll never impregnate Judy again

TikTalk: Klaus & Kayet play 'kill, smash, & marry', their selection delights fans

TikTalk: Klaus & Kayet play 'kill, smash, & marry', their selection delights fans

Will Sauti Sol perform in Solfest 2024? Organisers clarify as diehard tickets sell out

Will Sauti Sol perform in Solfest 2024? Organisers clarify as diehard tickets sell out

Ex-employee accuses Diddy of sexual assault, walking around naked in front of him

Ex-employee accuses Diddy of sexual assault, walking around naked in front of him

Mungai Eve finally speaks, shares next steps after joining the single's club

Mungai Eve finally speaks, shares next steps after joining the single's club

Bobi Wine is too busy to do another song with me - Juliana Kanyomozi

Bobi Wine is too busy to do another song with me - Juliana Kanyomozi

Flaqo finally tells truth on why he & Keranta cannot have a child at the moment

Flaqo finally tells truth on why he & Keranta cannot have a child at the moment

Chipukeezy fulfills 4-year-old promise to young lady, employs her on his show

Chipukeezy fulfills 4-year-old promise to young lady, employs her on his show

Kenyan influencers describe their exes using food, here are the best answers [Video]

Kenyan influencers describe their exes using food, here are the best answers [Video]

ADVERTISEMENT