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3 Kenyan boss ladies with their own designer fragrance brands

These Kenyan entrepreneurs are breaking barriers & defying norms in an industry often dominated by global giants

From left: Betty Kyallo & Ythera Beauty founder Ann Njoroge

The beauty industry in Kenya has found itself in the midst of an extraordinary boom, offering enticing growth prospects for potential investors.

With an estimated valuation surpassing Sh20 billion, this sector has become a magnet for those looking to tap into a thriving market.

Driven by a surge in consumer demand for quality products and services, the Kenyan beauty industry has responded with a surge of innovation and creativity.

One notable trend within the sector is the emergence of internet-based companies offering diverse beauty treatments and the online sale of beauty and skincare essentials.

However, there's another fascinating shift that has caught attention: the rise of Kenyans venturing into the world of scents!

Among the often-overlooked segments of the beauty industry is the realm of scents – an area that only a few Kenyan entrepreneurs have dared to explore.

These trailblazers are redefining the fragrance landscape and making their mark beyond their initial domains.

Betty Kyallo, a prominent figure in the Kenyan entertainment scene, has been making strides in the beauty industry.

On August 8, she unveiled her fragrance line named 'Be United,' a collection of alluring scents for both ladies and gents.

The line includes fragrances like Voyager, Noir Beauty, and Aqua Extreme, each artfully composed with notes like grapefruit, bergamot, rose, and jasmine.

Betty, who also owns a spa in various parts of the country, markets her new product on social media.

Ann Njoroge, founder of 'Ythera Beauty,' embarked on a mission to fill a void in the market in 2017.

Frustrated by the lack of skincare products tailored for women of color, Ann founded Ythera Beauty upon her return to Kenya after 16 years abroad.

Her brand includes body sprays and mists in scents like Exotic Frangipani, Sophisticated Tuber Rose, and Captivating Vanilla Orchid.

Ann's journey underscores her determination to make quality, locally manufactured products accessible.

She markets her product through notable influencers and social media platforms.

Professional pilot Geraldine Gitau Waruguru took an unconventional route by venturing into the world of fragrances.

Inspired by her love for perfume and a gap in the market, Geraldine established her own perfume brand, 'Scents by Geraldine.'

Her first fragrance which entered the Kenyan market in 2017, 'Whole by Geraldine,' celebrates the modern and independent woman.

Despite the challenges, Geraldine's determination led her to collaborate with a German-based company to create a scent that resonates with the Kenyan market.

Geraldine Waruguru noted in a previous interview that she is looking forward to the day that Kenyans will sample more perfumes from their range of scents.

She mostly markets her product through social media [platforms.

These Kenyan entrepreneurs are breaking barriers and defying norms in an industry often dominated by global giants.

Their ventures not only reflect a growing market demand but also showcase the power of local ingenuity and ambition.

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