Charlene Ruto has taken the family’s hustling narrative to the US, sharing with the family’s humble beginnings in farming with a United Nations Summit.
My father is a chicken farmer, my mother is a flower farmer and I am a bee farmer – Charlene Ruto takes family hustling narrative to U.S
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President William Ruto’s daughter who addressed the delegates at the United Nations' Summit of the Future Action Day in New York, USA, noted that her father is an accomplished chicken farmer.
Charlene also told the forum that her mother shares the same passion in agriculture, and is a flower farmer who is also good with kitchen gardens.
“My father is a chicken farmer while my mother, Rachel Ruto, is a flower farmer and she is great with kitchen farmers and does amazing kitchen gardens,’’ Charlene remarked.
Charlene Ruto shares her experience as a bee farmer
Charlene also shared that she is also staying true to the family’s tradition of hustling through agriculture by practicing bee farming.
She asserted that from her experience as a bee farmer, the business has vast opportunities for young people.
“I do beekeeping and sell honey as a business and when I got into the business I realized it has a vast of opportunities for the young people,'' Charlene remarked.
Without providing the source of her data, Charlene claimed that the average age of a farmer in Kenya is 69 years, adding that she is keen on working with other partners to lower it to 16 years.
‘’We can work together to change the average age of a farmer in Kenya from 69 to 16 years,’’ Charlene stated.The President’s daughter is who is also the founder of Smart Mechanized Agriculture & Climate Action for Humanity & Sustainability (SMACHS) also welcomed delegates to Kenya to sample the country’s tourist attractions.
“Allow me to welcome you to Kenya as we have beautiful beaches and the only country with a park within a national city as well as swimming lions,’’ Charlene stated.
Ruto and the hustler narrative
The family’s hustling story is a well-known narrative in Kenya and became even more popular during 2022 presidential campaigns when President William Ruto campaigned on a platform of improving the lives of millions of Kenya hustlers whose struggles to earn a living resonated with his own experience.
Promising to improve the lives of mama mbogas, bodaboda riders and hustlers in general, Ruto mobilized voters to support his bid with his hustling story told several times as he dismissed his competitors at the time.
Promising to form a government of hustlers, mama mbogas and bodaboda riders, Ruto won the contest but going by the developments two years down the line, a lot of promises remain unfulfilled.
Charlene's smokie business venture
Charlene has in the past also shared her hustles back in college, revealing that she started off selling smokies.
At the time of selling smokies, Charlene’s family was already a prominent one with her father having served as Member of Parliament for Eldoret North constituency and Assistant Minister in various dockets before deputizing retired President Uhuru Kenyatta for two terms and eventually rising to become Kenya’s president.