Safaricom CEO Peter Ndegwa reveals strategy top companies use when hiring executives

Safaricom CEO Peter Ndegwa offered invaluable insights into the sophisticated strategies employed by top companies when recruiting top-tier talent for leadership positions.

In an interview with Phil Director's 'Becoming CEO', Ndegwa delved into the intricacies of executive recruitment, drawing from his own experience and shedding light on the role of headhunters in the process.

Ndegwa emphasised that the process of hiring for top roles was far from simple, often involving lengthy and meticulous procedures.

Contrary to common belief, it was not merely a matter of receiving a phone call. Instead, companies like Safaricom relied on the expertise of headhunters, also known as executive recruiters or search consultants, to identify and approach potential candidates on their behalf.

Safaricom CEO Peter Ndegwa Pulse Live Kenya

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These headhunters played a pivotal role in executive recruitment, leveraging their networks, research skills, and industry expertise to identify top-tier talent.

Their primary objective was to engage potential candidates discreetly, gauging their interest and suitability for the position before presenting them to the hiring company.

"You can't say I received because it's usually a process...the headhunter comes to you and asks you whether you are interested," Ndegwa explained.

Reflecting on his recruitment journey, Ndegwa provided a firsthand account of the meticulous process involved.

When approached by a headhunter about the opportunity at Safaricom, Ndegwa was initially based in Europe, having accumulated extensive experience in senior roles within large corporations like Diageo, PwC and East African Breweries.

Peter Ndegwa CEO Safaricom, speaking at a media showcase for the launch of the company's 5G service in Kenya, March 26, 2021. Twitter/@Safaricom PLC

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Yet, the proposition of leading Safaricom presented a unique opportunity that eventually drew him back to Kenya from Europe.

Despite his impressive background, Ndegwa emphasised that being noticed by headhunters was not about actively seeking attention but rather about cultivating a profile through one's experiences and achievements.

He advised aspiring executives to be discerning in their approach, focusing on their professional development and aligning their goals with the opportunities that arose.

Furthermore, Ndegwa underscored the importance of maintaining focus and avoiding distractions that might arise from interactions with headhunters.

Safaricom CEO Peter Ndegwa when he paid a visit to Ngaindeithia Primary School in Nyandarua County Safaricom CEO Peter Ndegwa recently paid a visit to Ngaindeithia Primary School in Nyandarua County Pulse Live Kenya

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"First of all, I think headhunters have a way of profiling people...it's not about being noticed, it's whether you listen to them," he shared.

While being approached for top roles could be flattering, it was essential for individuals to remain grounded and prioritize their current responsibilities.