Jailed PR mastermind Max Clifford dies

Britain's disgraced celebrity publicist Max Clifford, once the king of tabloid kiss-and-tell stories, died on Sunday, having reportedly suffered a heart attack following a sudden collapse.

Clifford, 74, was more than three years into an eight-year jail sentence for multiple sexual assaults against teenagers. He died in hospital, a spokeswoman for the Prison Service said.

Clifford had collapsed twice in recent days at Littlehey Prison in Cambridgeshire, northeast of London, according to reports.

"As with all deaths in custody, there will be an investigation by the independent Prisons and Probation Ombudsman," the prison spokeswoman said.

"Our condolences are with Mr Clifford's family at this difficult time."

Clifford's daughter, Louise, 46, told Britain's Mail on Sunday he had collapsed in his cell on Thursday, and again on Friday.

After seeing a nurse, he was transferred to a local hospital where he suffered a cardiac arrest on Friday, and had been placed in a critical care unit, the newspaper reported.

"It was just too much," his daughter added.

Clifford, convicted in 2014, was the first high-profile figure jailed under Operation Yewtree, a police investigation of past sex offences following the scandal involving the late British TV presenter Jimmy Savile.

Clifford's victims came forward following revelations in 2012 that Savile -- a household name in Britain in the 1970s and 1980s -- had been a serial sex offender across the decades.

The public relations guru was eventually found guilty of eight indecent assaults on four impressionable young women aged 15 to 19 between 1977 and 1984.

Clifford high-profile career saw him forge a combination of media promotion and protection for his star clients, while becoming the go-to man for anyone with a celebrity scandal to sell to the press.

He helped promote The Beatles for record label EMI before starting his own firm aged 27.

He also looked after big US stars in Britain, including singer Frank Sinatra, boxer Muhammad Ali and actor Marlon Brando.

The stories he brokered included allegations about the sex lives of football icon David Beckham; former deputy prime minister John Prescott; and actor Jude Law.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Uhuru makes surprise appearance at KDF airshow driving himself and Ethiopian PM

Uhuru makes surprise appearance at KDF airshow driving himself and Ethiopian PM

Traders flee to police station over incitement to violence in Kericho

Traders flee to police station over incitement to violence in Kericho

How we defeated Jubilee's plan to replace Ruto with Moi - Rigathi

How we defeated Jubilee's plan to replace Ruto with Moi - Rigathi

4 statements that have made Rigathi an easy target for Azimio

4 statements that have made Rigathi an easy target for Azimio

Joho lights up Azimio rally with audio clips of DP Ruto

Joho lights up Azimio rally with audio clips of DP Ruto

What to expect at Kenya Air Force spectacular air show festival at Uhuru Gardens [Video]

What to expect at Kenya Air Force spectacular air show festival at Uhuru Gardens [Video]

Costly blunder that saw IEBC lock Kalonzo out of presidential race

Costly blunder that saw IEBC lock Kalonzo out of presidential race

Action IEBC will take on politicians using public resources to campaign

Action IEBC will take on politicians using public resources to campaign

Cleophas Malala forced to share academic papers after rumours of being unqualified

Cleophas Malala forced to share academic papers after rumours of being unqualified