Makeup brand ranks 4th for top millennial brands, CoverGirl is no 1!

A recent beauty survey defies common beliefs, putting CoverGirl, Maybelline, Neutrogena and MAC as the top preferred brands & even more surprising results.

CoverGirl tops at number 1 makeup brand amongst millennials

Known for their countless celebrity partnerships, a  recent study by Corra (carried out on 1,000 women on their product habits to understand brand attachments and what inspires a cosmetic switch) revealed MAC Makeup as the fourth preferred millennial beauty brand with CoverGirl toping the loyalty list for all generations with the brand's bronzer as the most used.

The results from the survey takes a detour from widely assumed buying decisions/influence as women stood by the brand they trust and not necessarily through random influence.

Surprisingly, the study revealed 1 out of 5 women have not switched up their makeup routine in over year making brand loyalty and the possibility of using a brand for years on end a common feature amongst most women.

Other surprising results from the study includes a whooping 40% shopped their makeup products from departmental stores and a lot didn't test out new products frequently.

The top reasons for brand loyalty in women were presented as quality of products by a whooping 38.1%, continuous use/women tend to buy products they've used for a long time and those that are of good value.

Shockingly, the least important element influencing women's purchase decision were cruelty-free labels! While the top reasons for switching beauty brands include discovering a product of better quality and discovering a product of better or same quality at a lower cost.

The survey were carried out broadly on three generations; Baby boomers, Generation X and Millennials!

Amongst millennial, top beauty brands were:

1. CoverGirl

2. Maybelline

3. Neutrogena

4. MAC

5. L'Oreal

6. Urban Decay

7. Clinique

8. Revlon

9. LUSH Cosmetics

10. BareMinerals

See the complete survey via http://corra.com/beauty-product-loyalty/

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

3 reasons you should apply lime juice on your face

3 reasons you should apply lime juice on your face

NTV anchors Ben Kitili & Lofty Matambo promoted to senior roles

NTV anchors Ben Kitili & Lofty Matambo promoted to senior roles

15 of the wildest animal specimens I saw hidden underneath one of the world's largest natural history museums

15 of the wildest animal specimens I saw hidden underneath one of the world's largest natural history museums

Cucumber: The health benefits of this fruit will leave you speechless

Cucumber: The health benefits of this fruit will leave you speechless

KTN anchor holds dreamy beach wedding ceremony on her birthday [Photos]

KTN anchor holds dreamy beach wedding ceremony on her birthday [Photos]

Fairytale bride: The 3 dresses Rita Dominic wore on her wedding day in detail

Fairytale bride: The 3 dresses Rita Dominic wore on her wedding day in detail

Check out how Rita Dominic and her husband looked at their white wedding

Check out how Rita Dominic and her husband looked at their white wedding

The way of men - How the 1st inaugural men's event went down

The way of men - How the 1st inaugural men's event went down

DIY Recipes: How to make Sausage salad

DIY Recipes: How to make Sausage salad