What is the next level for Kenyan music, sports and creative arts?

What is Tusker Nexters?

Tusker Nexters is all about empowering the next generation of Kenyan talent in music, sports, and the creative arts, giving them the tools and support they need to fully own their narrative.

Why Tusker, you may ask? Because Tusker believes in Kenyans and their limitless potential. With a legacy of empowerment since 1922.

This iconic brand has honed the expertise of nurturing, enabling, and empowering the next generation. They are audacious, bold and willing to challenge the norm. Tusker knows what it takes to create the next. If you're ready to unleash your potential, Tusker Nexters is here for you.

Preserving and honoring musical legacies

Tusker Nexters finalist Veryl Mkali Wao, former Tusker Project Fame contestant Nyawĩra Siren and rapper Wangechi attested that platforms provided by Tusker have propelled their careers.

“When I left TPF, I was literally an established musician throughout East Africa! That’s crazy. All that was left was ‘now do your thing’,” Nyawĩra noted. Her sentiment was echoed by Veryl who added: “Tusker imekuwa a stepping stone kuingia kwa the mainstream market hata in terms of respect kwa mtaa.”

The artists noted that their journeys have been marked by various challenges, especially as women but they’ve overcome these through collaboration, the connections they’ve built in the industry and good old refusing to give up.

What do they envision next for Kenya’s music industry? Equal opportunities, equal voice and recognition of upcoming talent!

Kenya to the world through sports and film

After ‘Volume’ set records with audiences on Netflix, there was no denying that a partnership such as Tusker Nexters & Primary Pictures which made ‘Volume’ possible is Kenya’s key to a place on the global stage.

“I've been in the industry for a while, but there are boundaries you try to push when you're alone and you just see the sky being so far. And then Tusker came in between the sky and Ceci, and I was like, 'That's the sky, let me show you!' They held my hand, and whoop, up to the sky, that's what Tusker did,” Nexters ‘Volume’ mentee Ceci Wanza shared.

This is also true in the sports arena where Tusker’s sponsorship has made it possible for the Kenya Lionesses and various Kenyan Olympians to participate in international competitions.

The Tusker Nexters Podcast highlighted a rugby player who left high school, almost immediately participated in the Olympics and is now the Lionesses 7’s Captain, Ms Grace Adhiambo.

“Tusker was the sponsor for our kits during the Tokyo Olympics and as a Lioness, I know that we really need Tusker back as a sponsor,” Grace emphasised.

Her Lionesses 15’s counterpart, Natasha, noted that sponsorship is a real challenge for sportspeople who have to represent their country without necessary support.

She added: “You’re just not being taken seriously, literally, so now you have to do everything for yourself. We put on that jersey just because we want to do it for the country.”

You too can own your narrative and see your dreams kick into high gear through the Tusker Nexters platform!

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