How to save your business

mary kulundu

August 1, 2017 11:38 AM

It's never too late to start again.

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It’s hard to admit to yourself as an entrepreneur that your business is not doing as well as it should and is in fact on the way to a sure death.

Steering a business through such a time can be challenging and may even cause you to give up on and try your hand elsewhere. However, you just need to be honest with yourself and make the right decisions for your business.

1. Cut the unnecessary costs.

Be prepared to survive without the little luxuries and comforts if they are not essential for running the business. Budget for all necessities first to avoid spending money unaccountably and to make sure you have all you need to stay afloat.

2. Forget quantity.

Focus on quality. Do not attempt to sell your product or service to everyone. Instead, focus on developing it’s quality because quality attracts loyal and long term clients who are willing to pay generously for top standards.

3. Rebrand.

This could be what salvages your sinking ship. Change the face of your product as well as your marketing approaches and strategies. People are always excited to see new things. By re-branding, you give your clients something to look forward to as well as capture the interest of new customers.

4. Promote your brand.

Sell yourself everywhere you go. Everyone is potential business. Do not be afraid to advertise yourself because it could get you the much needed clients, referrals and if you’re really lucky, financial support.

Finally, if it doesn’t contribute to your long term plan, leave it. To salvage a business, you must be willing to let go of anything that does not contribute to growth. Once you are back on your feet, then you can shift your focus and look into new ventures.