Raia TV: Kenya's first Swahili-only TV station launched
It's a major boost for the Kenyan entertainment industry.
‘Raia TV’ will be broadcasting 100% pure local entertainment like movies, series, soaps, comedies, drama, reality shows, talk shows and features back to back. The station is aimed at promoting and giving an opportunity to local content producers by giving them a platform to showcase their talents. True to its name, Raia TV is targeted to resonate with the normal ‘Mwananchi’ –Raia.
Raia whose roots are based in Mombasa came about due to the realization that it is expensive to make local content and many producers do not have the opportunity to have their content on air.
So they are here to give a chance to content producers who do not have an avenue to showcase their content.
Unlike many stations where you have to go through a rigorous process to get your content on TV, Raia TV is coming up with an easy and transparent way. There will be a show with the working title “Pilot TV” where a panel will sit, watch and criticize your show on air. The panel together with the public will then take a vote on which content they’d like to see more of and if there is mass appeal, you as a producer will then be handed a contract and discuss Terms and Conditions. This cuts out middlemen, agents and “kickbacks” scenarios. The content has to, however, be classified by KFCB.
As soon as it launches, Raia TV will air in Mombasa, Nairobi, Kisumu, Nakuru, Meru and Nyeri before rolling out countrywide.
Raia TV will be broadcasted on the PANG signal. The station is currently doing its tests and the channel number will be revealed during the launch on 6October.
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