Safaricom's mobile money transfer platform M-Pesa on Wednesday unveiled a new look logo in support of Eliud Kipchoge's attempt at a sub-two-hour marathon in Vienna, Austria.

The new logo replaces the M-Pesa letters with the name Eliud and according to a brief from Safaricom, it will remain that way for the next 7 days.

“We are honoured to renew our commitment with Eliud Kipchoge and to support him as he races against time. As part of our support, we will be empowering any Kenyan across the country to stream the challenge for free, wherever they are, with the advantage of our strong network and wide coverage.

M-Pesa unveils new logo in support of Eliud Kipchoge's attempt at INEOS159

"For every Kenyan, Kipchoge is a reflection of our resilience and determination as he has taken on challenge after challenge,” Safaricom CEO Michael Joseph stated.

Freebies to show support for Kipchoge's INEOS159 challenge

Safaricom also announced that some services will be made free to allow Kenyans to witness as the celebrated athlete makes the charge for the record.

"The company will also provide a free YouTube bundle on the day of Kipchoge’s race. From 8 AM to 4 PM, all Safaricom customers can stream the race live on their phones at no cost. The bundle will be accessed by dialing *159# upon which a customer will receive a free YouTube bundle, allowing them to stream the entire race at no cost.

"Safaricom will enable all its customers to send free messages voicing their support for the athlete during the race by sending a text to 159. The messages will be displayed live on broadcast TV feeds during the race," the brief from Safaricom announced.

M-Pesa unveils new logo in support of Eliud Kipchoge's attempt at INEOS159