Kenya's Java House signs deal to export coffee to China
Chinese make up some of Java's biggest consumers.
Java chief executive officer Paul Smith said the deal will see the company export 10 to 15 tonnes a month of its 375 gram bags of Kenya AA Arabic coffee and Gold Label Tea brands to China via Green Chain, a subsidiary company owned by C.J. Smart Cargo International.
“Some of our biggest sales of bagged coffee at our restaurants in Kenya are actually to Chinese customers, so why not take it directly to them?” said Mr Smith.
He said this is part of Java’s key strategy to supply Kenyan coffee across the world owing to increased demand for speciality coffee.
“This is a great opportunity to continue the expansion of Java House into international markets."
Java, which opened the first outlet in 1999, has 57 stores in three East African countries with the majority in Kenya.
The firm was acquired in July last year by Dubai-based private equity investor The Abraaj Group for an undisclosed sum of money.
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