Zimbabwe's largest restaurant company plans more outlets in Kenya

The expansion plan is buoyed by increased traffic with a positive outlook.

The company — which operates several quick service restaurants including Chicken Inn, Pizza Inn, Bakers Inn and Creamy Inn — said the expansion plan is buoyed by increased traffic with a positive outlook.

“We have a major plan for growth in Kenya. We are looking at Kenya as a major market where we want to expedite our growth there,” Simbisa Brands managing director Warren Meares said.

He said the company was also looking at growing its market in the sub-Saharan Africa region by putting up an additional 40 branches in the countries it operates from.

The fast food chain has 203 branches in Zimbabwe and 145 across Sub-Saharan Africa.

International brands

In Kenya, Simbisa opened eight new outlets and closed four, bringing the total to 121 as at June 30 last year.

The expansion drive is seen as a move by the restaurant operator to take on international brands like McDonald’s and Burger King.

The firm recently invested $4.3 million (about Ksh446.7 million) in the expansion of its operations in Kenya, Zimbabwe and Mauritius.

Its regional operations in Kenya, Zambia, Ghana, the Democratic Republic of Congo and Mauritius contributed $58.4 million (about Ksh6 billion) to group revenue, up from $54,5 million (about Ksh5.6 billion) last year.

Simbisa recently said it is panning a secondary listing at the London Stock Exchange (LSE) junior market to raise capital for expansion and potential foreign acquisition.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Referee behind chaos at AFCON was rushed to hospital after match

Referee behind chaos at AFCON was rushed to hospital after match

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job

Rashid Abdalla's kids interrupt Citizen TV bulletin to wish him happy birthday [Video]

Rashid Abdalla's kids interrupt Citizen TV bulletin to wish him happy birthday [Video]

Africa's richest man, Aliko Dangote, adds extra $915 million to his vast wealth in Q1 2022

Africa's richest man, Aliko Dangote, adds extra $915 million to his vast wealth in Q1 2022

Zuchu forced to apologize to fans after viral video raised eyebrows

Zuchu forced to apologize to fans after viral video raised eyebrows

Willy Paul wins against Diana Marua in court

Willy Paul wins against Diana Marua in court