Zimbabwe's largest restaurant company plans more outlets in Kenya
The expansion plan is buoyed by increased traffic with a positive outlook.
The company — which operates several quick service restaurants including Chicken Inn, Pizza Inn, Bakers Inn and Creamy Inn — said the expansion plan is buoyed by increased traffic with a positive outlook.
“We have a major plan for growth in Kenya. We are looking at Kenya as a major market where we want to expedite our growth there,” Simbisa Brands managing director Warren Meares said.
He said the company was also looking at growing its market in the sub-Saharan Africa region by putting up an additional 40 branches in the countries it operates from.
The fast food chain has 203 branches in Zimbabwe and 145 across Sub-Saharan Africa.
In Kenya, Simbisa opened eight new outlets and closed four, bringing the total to 121 as at June 30 last year.
The expansion drive is seen as a move by the restaurant operator to take on international brands like McDonald’s and Burger King.
The firm recently invested $4.3 million (about Ksh446.7 million) in the expansion of its operations in Kenya, Zimbabwe and Mauritius.
Its regional operations in Kenya, Zambia, Ghana, the Democratic Republic of Congo and Mauritius contributed $58.4 million (about Ksh6 billion) to group revenue, up from $54,5 million (about Ksh5.6 billion) last year.
Simbisa recently said it is panning a secondary listing at the London Stock Exchange (LSE) junior market to raise capital for expansion and potential foreign acquisition.
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