The event which was attended by the Viceroy Global Brand manager Renato Santana, KWAL, Managing Director Lina Githuka as well as Viceroy Consumers, saw brand ambassadors take consumers through the journey that Viceroy has taken for the last 150 years and how best to consume it.
“As the world constantly changes; so do our habits, and the way we connect with each other. That’s why Viceroy, which had a rich heritage for more than a century, prides itself in still remaining relevant across generations” said Renato Santana, Viceroy Global Brand manager.
Viceroy has embarked on a journey where its main aim is to be relevant for all consumers. Its new platform, A Blend of the Best, led to their latest campaign, “Viceroy & You. The Perfect Blend.” which is a unique way for the brand tell our story and that of our consumers.
Distilling brandy is an art and Viceroy is proof of that by being part of the Van Ryn’s distillery, the most awarded brandy distillery in the world, which has been the starting point of their success due to the 150 years of proud brandy-making tradition coupled with modern style and expertise.
A crucial part of Viceroy brandy making is the blending process where master distillers use their years of experience with different grape varieties, taste profiles and barrels to ensure that they are creating is a unique product that will enhance the lives of those who consume it.