Kenya’s Spa and Wellness sector valued at Sh5 billion, here's why

The sector's growth is however hampered by a rogue workforce and sub-standard Spa and Wellness centres

SWAA Kenya Committee Member Winnie Taylor says the sector is growing at 10 percent year on year attributable to increase of the middle class.

“The influence of wellness has become a new reality due to long or unprecedented working hours and the upward trend of nonstandard work schedules like in the evenings at night or weekend. Add the spread of a more globalized economy, and you have the perfect recipe for a considerably strained workforce and their families,” Taylor told Journalists at a press conference.

However, the sector continues to grapple with a need for skilled workforce who will raise the wellness industry to the next level.

Taylor pointed out the presence of sub-standard Spa and Wellness centres and a rogue workforce which he said could hamper the sector's growth.

Regulations

According to market research and analytics firm, Euromonitor International, Health and Wellness Tourism in Kenya recorded a value growth of 9 percent in 2013 to reach sales of Sh2.5 billion.

The sector is seeking new regulations and is set to propose a bill in parliament that will see the sector well handled.

There are about 2,317 Spas in sub Saharan Africa as of 2015 with total revenues of  Sh100 billion.

On wellness, about 5.4million wellness trips were taken in Sub-Saharan Africa in 2015 with their expenditure hitting Sh400 billion.

JOIN OUR PULSE COMMUNITY!

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke