More Chinese tourists flock Kenya after Jack Ma's visit

Tour operators have seen a sharp rise in Chinese visitors after Jack Ma's recent visit to the country.

___7075169___https:______static.pulse.com.gh___webservice___escenic___binary___7075169___2017___7___31___16___1603278

The recent visit of Alibaba founder Jack Ma to Kenya has handed the tourism sector a major boost with more international tourists from China set to flock the country in September.

Leading Chinese tour operators say they have recorded a rise in holiday booking enquiries about Kenya from their clients since the Chinese tycoon visited the country a few weeks ago.

The travel agents, who sell Kenya to the Chinese market, see Mr Ma’s visit as a major boost and an endorsement to their campaigns of wooing Chinese holidaymakers to the country.

“As a result of Jack Ma’s visit, our task of marketing Kenya in China has become easier,” said Vivien Zhang, co-founder of Travel Service Bigeyes International.

“At the moment, more Chinese tourists are interested in coming to Kenya for holidays than before,” she added.

The sentiments were shared by other travel wholesalers for Africa and Middles East during the Kenya Tourism Board’s (KTB) marketing tour of Beijing, Shanghai and Guangzhou.

The tourism board is planning to produce a video about Kenya’s tourism products specifically targeted at the Chinese market as it seeks to woo more holidaymakers from the populous country.

“By the end of April this year, the country received 14,029 tourists from China up from 10,407 in the same period last year, an increase of 34.8 per cent,” KTB boss Betty Radier said.

Last year, international tourist arrivals from China to the country grew by 60.7 per cent to hit 47,860, up from 29,790 arrivals the previous year.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Here are the 5 worst cities to live in Africa, according to Economist Intelligence Unit report

Here are the 5 worst cities to live in Africa, according to Economist Intelligence Unit report

10 African countries with the largest foreign exchange reserves

10 African countries with the largest foreign exchange reserves

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

Top 10 happiest countries in Africa in 2022

Top 10 happiest countries in Africa in 2022

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Referee behind chaos at AFCON was rushed to hospital after match

Referee behind chaos at AFCON was rushed to hospital after match

These 6 countries have the highest unemployment rates in Africa

These 6 countries have the highest unemployment rates in Africa

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job