United Nations gets tough and recommends corporate companies that use animals in their logos to part with 0.5 per cent of their advert revenue

United Nations gets tough and slaps corporate companies that use animals in their logos with a bill of 0.5 per cent every time an animal appears in their adverts.
  • The corporate world in all UN member states will now be requested to make voluntary contributions of 0.5 per cent every time an animal appears in their adverts.
  • The new fund aims to raise US$100 million (Sh10 billion) annually in the next three years.
  • The deal was signed during the fourth session of the United Nations Environment Assembly (UNEA) in Nairobi.

Companies that use animals on their logos to market their brands will no longer have the luxury of simply printing the images and part their backs for a job well done.

According to a new recommendation by the United Nations Development Programme dubbed Lion's Share, companies that use animal’s images will now be requested to part with a little of their profit to raise funds for wildlife conservation.

The corporate world in all UN member states will now be requested to make voluntary contributions of 0.5 per cent every time an animal appears in their adverts.

The new fund aims to raise US$100 million (Sh10 billion) annually in the next three years. The money will be invested in initiatives and programmes that benefit animal welfare, conservation and their environments worldwide.

Kenyan businesses like Kenya Commercial Bank which uses a lion in its logo or Nakumatt chain stores that uses elephant symbol are some of the businesses that will be requested to make the voluntary contributions of their media spending for each TV, print or online marketing campaign featuring an animal.

The Lion's Share Fund gives brands the opportunity to take urgent and significant action to play their role in protecting wildlife conservation and animal welfare by raising money, beyond corporate social responsibility, in a more sustainable way.

The deal was signed during the fourth session of the United Nations Environment Assembly (UNEA) in Nairobi, which brought together more than 4,700 delegates including six heads of state, environment ministers from 88 countries, business leaders and civil society representatives from across the world.

Statistics compiled by UN indicate that advertisers worldwide spend about US$300 billion (Sh30 trillion) and the campaigners think the 0.5 per cent is a tiny fraction of the global budget that will see them raise a minimum of US$100 million annually.

Out of the Sh30 trillion spending, animals appear in approximately 20 per cent of all advertisements in the world, yet despite this, animals do not always receive the support they deserve.

JOIN OUR PULSE COMMUNITY!

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Amazing transformation of 21-year-old man bullied for being born different (video)

Amazing transformation of 21-year-old man bullied for being born different (video)

Abel Mutua's movie makes over Sh4M in 5 days

Abel Mutua's movie makes over Sh4M in 5 days

Sh79,000 per month jobs for Kenyans without degrees

Sh79,000 per month jobs for Kenyans without degrees

How Janet Mbugua's husband Eddie landed Sh240 million deal with Chinese investors

How Janet Mbugua's husband Eddie landed Sh240 million deal with Chinese investors

5 things you should never do to please a woman

5 things you should never do to please a woman

British MP claims she didn't know her flat was owned by the Kenyatta family

British MP claims she didn't know her flat was owned by the Kenyatta family

Janet Mbugua's husband thrown at the centre of nasty fight at Ole Sereni Hotel [Video]

Janet Mbugua's husband thrown at the centre of nasty fight at Ole Sereni Hotel [Video]

Tiwa Savage breaks silence after her raunchy tape leaked online [Screenshot]

Tiwa Savage breaks silence after her raunchy tape leaked online [Screenshot]

Diamond Platnumz splashes Sh5.2 Million on new Gold & Diamonds Chain [Video]

Diamond Platnumz splashes Sh5.2 Million on new Gold & Diamonds Chain [Video]