- The store is designed to give customers firsthand access to the company's product line, as well as device support and repair services.
- We toured the new store days before it opened to the public. Take a look inside.
- Visit Business Insider's homepage for more stories.
Inside Samsung's new Silicon Valley retail store, which is opening up down the road from its main rival, Apple
Samsung is opening a retail experience store in Palo Alto, California, in what is the company's fourth store opening of its kind in the US.
Samsung enthusiasts in Silicon Valley will soon have a physical destination to test out the tech giant's products.
The company is opening a retail experience store in the Stanford Shopping Center in Palo Alto, California, home to long-time tenant and consumer electronics competitor Apple.
The retail store will be open to the public starting on Thursday, December 12. It's the fourth retail location of its kind in the US, with others already in Southern California, Long Island, New York, and Houston, Texas.
The idea behind the store is to give Samsung customers firsthand access to the full breadth of the company's product line, from tablets and laptops to the Galaxy line of smartphones, including the company's new $2,000 Galaxy Fold. The foldable smartphone isn't in stock in the store, but customers can test it out upon request, and preorders are available. Full customer service is also available, like device repair and support.
The company said it has plans to roll out retail stores globally in the future.
"Every new store opened around the world will be based on this prototype," Alan Robles, Samsung's vice president of retail design and development, told the media during a preview of the store.
We visited the new location two days before it opened to the public. Check it out.
Samsungs fourth US retail store will soon open in the Silicon Valley city of Palo Alto, California.
Katie Canales/Business Insider
We toured the 5,000-square-foot space a couple of days before it opened to the public on December 12.
Katie Canales/Business Insider
Lights in purple and blue hues bathed the entire store. Its a different, though still cool, vibe from the crisp white layout Apple customers are used to experiencing in the tech giants own retail stores.
Katie Canales/Business Insider
Samsungs new store has all of the same sections in it as the companys other US locations.
Katie Canales/Business Insider
Theres a wearables section, which includes the Samsung Galaxy Buds and the Galaxy Watch Active.
Katie Canales/Business Insider
We spotted tablets, laptops, TVs, gaming computers, speakers ...
Katie Canales/Business Insider
... the HMD Odyssey Virtual Reality Headset
Katie Canales/Business Insider
... a whole section for accessories, like phone cases ...
Katie Canales/Business Insider
... and the entire center of the store was devoted to Samsungs line of Galaxy smartphones.
Katie Canales/Business Insider
Its the first thing youre greeted by when you walk in.
Katie Canales/Business Insider
The company chose Palo Alto because of the Bay Areas large Samsung following. Allister Jones, senior vice president of retail for Samsung, told the media that there are lots of Galaxy fans in the region.
Katie Canales/Business Insider
At the very front of the store are Galaxy Note 10 smartphones in varying colors ...
Katie Canales/Business Insider
... on nearby bays is the Galaxy Note 10 Plus ...
Katie Canales/Business Insider
... its accompanying S Pen is in a holographic display alongside it.
Katie Canales/Business Insider
Further back is the Galaxy S10e, S10, and S10 Plus ...
Katie Canales/Business Insider
... then there are the Galaxy A Series phones ...
Katie Canales/Business Insider
... and gleaming brightly in its own standalone case immediately to the right as you enter the store is Samsungs new $2,000 Galaxy Fold.
Katie Canales/Business Insider
When the phone debuted for the first time in April 2019, reviews came out that the device was easily breaking. It was released again in September 2019, with what seems like some marked improvements.
Katie Canales/Business Insider
Source: Business Insider
The foldable smartphone may be on display, but its not in stock in-store.
Katie Canales/Business Insider
Customers can test out the device upon request, as well as ones that team members have on hand, but the store is only taking preorders for now.
Katie Canales/Business Insider
Jones said the company took lessons from Samsungs other retail locations when designing this one.
Katie Canales/Business Insider
One was anticipating where customers move most often from section to section. So they made the bays in the store movable.
Katie Canales/Business Insider
For example, if the company found that customers often gravitate from the Note 10s to the tablets, they could move the two bays into closer proximity of each other.
Katie Canales/Business Insider
Another key function of the store is to teach customers how to get the most out of their Samsung devices.
Katie Canales/Business Insider
The Samsung store will have full customer service, with device repair and support available.
Katie Canales/Business Insider
A Samsung spokesperson during the store preview told the media that if a customer brings their cracked phone screen in, it can be fixed within an hour.
Katie Canales/Business Insider
And if the phone is deemed irreparable, it can be swapped out on-site. In the meantime, Samsung will give you a loaner device until your new phone is serviced.
Katie Canales/Business Insider
The Palo Alto store will serve as a prototype for future Samsung retail shops, which Robles said the company has plans to expand in the future.
Katie Canales/Business Insider
The Palo Alto store will be open to the public starting on Thursday, December 12.
Katie Canales/Business Insider
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SEE ALSO: Samsung's wildly ambitious $2,000 folding phone that was breaking on people after days of use is finally set to arrive in September here's the whole saga so far
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