Kenyan church signs deal with Liquid Telecom to live stream services for Generation Z
Kenya’s 20.3 million Generation-Z youth are barely attending church
Christ is the Answer Ministry (CITAM) has rolled out the online service thanks to a new MPLS-based wide area network installed by internet service provider Liquid Telecom Kenya to connect its 19 branches.
The service is already reaching over 1,200 YouTube subscribers, with 157 motivational and biblical videos posted by CITAM’s bishop, pastors, reverends, and guest speakers that have achieved over 70,205 views in under 3 months.
The new network has connected the church’s branches at 10Mbps and its headquarters at a 100Mbps, with just one church in Kapsabet in Nandi County connected with a high-speed wireless link.
A recent analysis by CITAM found that Kenya’s 20.3 million Generation-Z youth are barely attending church. But the generation is digitally native, with an around-the-clock video diet made up of streamed content, including vlogs on YouTube, across entertainment, news and self-teaching tips.
“We have decided to take the Gospel creatively and intentionally into this space, which is the ‘in’ thing, the common thing, and the future thing for our target audience," said David Oginde, CITAM’s Presiding Bishop.
In addition to its digital launch, Liquid Telecom’s connectivity has enabled the church to set-up a Microsoft Dynamics application to handle its enterprise resource planning, which is accessible from all of its branches.
“The rapid growth and development of technology, especially (ICT), is having a major impact globally across every sector, including churches. As the country’s leading ISP, Liquid Telecom is committed to offering high-speed Internet solutions to help every organisation realise its growth and maximum potential,” said Adil El Youssefi, CEO, Liquid Telecom Kenya.
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